Infographics are one of the most attention-grabbing types of graphics you can put on your website. When you post an infographic that contains valuable data, you help to establish yourself as a thought leader in your field. You also keep visitors going back to your site, since well-designed infographics are eye-catching and intriguing. They’re also ideal for social sharing — which means they can help spread the word about your products and services. Creating a strong infographic, though, requires paying attention to the elements of great infographic design.
A Clear Stylistic Choice
Different styles of infographics pair with different types of content. Think through the content you want to highlight and choose the appropriate template. Options include:
- Flow charts
- How-to guide
- Photo-based infographics
- Visualized data
- Comparison of multiple items or statistics
- Mixed types of charts
Information That Fits Together
If you’ve seen infographics that didn’t seem very interesting, you may have inadvertently come upon weaker samples that tried to piece together random bits of information that don’t really have much to do with each other. Remember that one of your main goals with an infographic is to convey content that’s of value to the reader. Focusing on the content before you work on the layout helps you create an infographic with lasting power and value.
Most infographics include statistics as part of the content. Because people want to get valuable information from infographics, it’s important that your statistics are accurate and up to date. If your readers recognise errors in any of your content, they are likely to feel negatively toward your products and services.
At the core of any infographic are the illustrations. Use your own creativity, or hire a graphic designer to provide some sample ideas for you. Illustrations should be attractive and easy to follow so they communicate information clearly. Try different combinations of colors and fonts to see what looks the best and communicates your point well.
The first goal with your infographics is to get attention from your visitors. You can drive more traffic to your site when visitors share your infographics, so make sure you provide a embeddable code that people can cut and paste into their own blogs or social media feeds. Adding social media buttons to your infographic also makes it easy to share.
Make sure your infographic is easy to read by choosing a simple font in a large enough size to be read without squinting. It’s better to scroll down your infographic than to have to expand to read it.
A Clear Path and Plenty of Negative Space
Reading infographics should never be confusing. Design your infographic with a clear flow of information so that the reader’s eye always knows where to go next. Even overt directional hints like arrows are acceptable if they fit with your design scheme. In addition, make sure you include a lot of negative space so the infographic doesn’t feel crowded or cluttered.
Don’t rush the creation of an infographic, but focus on what you’re trying to say and find the best way to say it. Tools such as Canva or Visme are especially helpful because they give you templates to get you started.