For most companies today, social media is an integral part of marketing and communications. It helps your brand reach its target audience directly, helps add to your image and enhances brand reputation. Twitter is a popularly used tool for businesses for its short, crisp nature of communicating, for its discovery capabilities where you can connect with others in the industry and share and exchange valuable information. Using the right social media engagement tools and techniques will help position your company as a thought leader and will also help you build better followers and drive valuable conversations. Here is how to improve Twitter engagement for your company’s Twitter handle:
Tweet at the right time:
When you tweet, you need to ensure that they are seen at the right time and by the right kinds of users. Users on Twitter are mostly active during the day time, and your tweets will experience 30% more engagement between 8 am and 7 pm. If some of your prospects are located overseas you can use scheduling tools and schedule tweets for their time zone as well. In addition, it has been observed that tweets receive much higher engagement on weekends. The right kinds of scheduling tools will help you continue tweets even beyond working hours.
Use the right hashtags:
Hashtags give your tweets an easy way to be discovered and industry-specific or relevant trending hashtags can boost your reach and engagement. However, it is important not to overdo it; on average, a tweet should contain a maximum of 2 hashtags.
Share rich media:
Research has shown that tweets that have a visual element to them such as a picture or a video experience much more engagement than plain text tweets. Try to create short, smart videos explaining your product or discussing an industry trend and so on and promote these in your tweets. Use interesting visuals to summarize articles or facts. The more visually appealing your tweet looks, the more likely your audience would be to click through to explore the article or presentation being promoted.
Have an interesting bio:
The bio is one of the most important parts of any Twitter profile. For brands, it’s the perfect way to summarize your image and offerings in a crisp manner. Use the right keywords for your industry and build a brand persona through your profile bio. Load your profile with words that describe your niche and capabilities or USPs. This will help establish credibility and will also give your profile visitors a succinct summary of what you do.
Build a unique voice or persona:
The difference between a good Twitter handle and a great Twitter handle is the voice or tone. Every brand tries to build its own unique ‘voice’ or ‘persona’, which runs across its tweets. It relates to the kind of positioning you are looking for – serious and thought leadership-oriented; fun yet interesting, and so on. This is one of the most effective methods on how to improve Twitter engagement.
Use strong calls-to-action:
Your tweet should be worded in such a way that it intrigues whoever reads it. Include an insight, a startling fact, or a new breakthrough – bring in strong words and calls-to-action in your tone. For example, when sharing a case study, use the most powerful insight from it to draw your audience’s attention. When sharing a whitepaper, include phrases that create a call-to-action for your audience, such as ‘download now’ or ‘find out here’ and so on. You can also draw an interesting rhetorical question or comment from the link you’re sharing in order to pique your audience’s interest. Driving higher and better engagement on Twitter will enable your company to create higher visibility and also indirectly contribute to lead generation. Posting interesting, compelling and relevant content while keeping these guidelines in mind will definitely help your company amplify its Twitter engagement rate and establish your company as a leader in its industry.