Events give you a chance to attract investors, partners and prospective clients, therefore it is essential that you visit these events with the goal of making as many relevant contacts as possible.
It is important that you go to these events with a clear objective, are ready to talk about your company and create a confident image of an individual in control but also one that is open to inputs. Here are a few steps you should concentrate on before and while attending a networking event:
1. Research the Event:
The key to a successful event lies in picking the event that makes the most sense for your industry and company. It is important to know the speaker list and which sessions you would like to attend before registering. Another good practice is to connect with people who have previously attended the event. Feedback on how it progress, how useful it was and how many relevant contacts they were able to collect should be key information that you factor into your decision.
2. Stand Out :
At a networking event, nearly all the participants there have a similar or the same objective as you. For your company to stand out in their minds, you need to stand out as an individual and in the content of your conversation. Prepare talking points and even carry a short presentation on your company for more detailed discussions that go beyond the point of contact.
An often missed opportunity at networking events is one that goes by as you are involved in your own pitch that you fail to listen to someone else’s. To make a long lasting contact that could aid your business, it is equally important that you listen to the points of others.
Also, to hold an engaged conversation with an individual who would add to your business, you need to be involved in creating an inclusive multi-person conversation where diverse views are expressed and exchanged.
4. Only Hand out Business Cards to Significant Contacts:
At events, often business cards and emails are exchanged like candy. This does not help your business, at an event it is important to hand out your card after an insightful conversation where you have engaged the other person. Handing out your card when you have not created an impression with a person is an almost futile activity.
5. Make Notes:
These conferences are generally day long or 3 day long events, where you will meet and interact with a large number of people. Therefore it is important when presented with a quiet moment or one of introspection that you take the time to put down the information either on your mobile or tablet device or a small notebook.
This will help you connect better with people following the event and show that you have taken a proper interest in what they had to say. Follow these simple steps and you will be well on your way to creating a great impression of yourself and your company with others at the event but you will also be able to generate the right kind of contacts that will serve you in the future.