Facebook has emerged as a channel for small businesses to set up shop online with little or no investment. Its 1.350 billion active monthly user base provides for an excellent opportunity to get leads and sell products or services directly via a Facebook page.
A Facebook page allows you to promote your business through interesting content, and its interface also lets you add apps to your page. F-commerce is a new buzzword with millions of social media visits leading to actual orders and conversions.
Here are some of the ways which will help you decide how you can go about selling on Facebook:
1. Create a page and build buzz: The first step would be to create a Facebook page for your business. Invite your contacts and friends to build up your initial audience. Put up appealing images and content that will create interest around your product category and run contests for the initial period to drive purchases and build up a customer base. Promote your Facebook store page on your business cards, email signatures and pass it on to those who call in for enquiries.
2. Set up a payment process: Today there are a multitude of ‘ reputed ‘store builders’ that have Facebook app solutions for businesses planning on selling on Facebook. These apps include secure payment gateways, e-carts and a lot more, enabling a smooth user experience for those who have liked your page and want to buy your products. These apps will appear on your Facebook page as a tab on the side.
3. Use Facebook’s Deals feature: Facebook offers a feature that lets you promote deals and discounts on your products and uses its referral features to promote the deal among your fans’ friends. Build exciting offers for your products, create interesting content to promote it via posts on your page and combine this with providing the deal via Facebook’s deals feature for maximum conversions.
4. Sell directly on your page: If you do not want to invest in a payment gateway right at the beginning, there are also ways to sell directly to your customers. Many small and medium stores on Facebook upload their product catalogues as a photo album with the details provided clearly on each image.
Sales happen through pre-payment via bank transfer. One of the cons of this method is not having a proper way to track payments which could prove difficult for your business logistically.
5. Capture customer emails effectively: Services like Constant Contact help link your F-commerce with your email list. For example, if a user purchases something via your Facebook store, his/her email address automatically gets captured by these apps if you install them on your page. This can help you build a database of prospects and existing customers to reach via email to inform them about the latest products and offers.
6. Track analytics and build up accordingly: Most payment gateway apps allow for detailed reporting and analytics as well. This will give you an accurate picture of the customers who have bought from you, referrals, reactions to your products, deal claims and more.
This data will be valuable in helping you market your products better. Selling on Facebook is a cost-effective, convenient way for Small Business Enterprises to drive traffic to their websites, in addition to building a wide network of customers, and sell quickly and easily online without the need for investing in a great deal in logistical solutions or an e-commerce optimized website.