Semon Knudsen famously said, “In business, the competition will bite you if you keep running; if you stand still, they will swallow you.” It is then imperative to know what your competitor is up to, what will be his next steps, his next strategy.
Since digital media has become all so powerful these days, how about taking this investigation into the digital arena? Let’s find out what are the various ways in which to track your competitor’s digital marketing strategy –
• Google Alerts: Google Alerts are free email updates of the latest relevant Google results (web, news, etc.) based on your queries. You have to simply enter the name of the competitor you want to monitor and specify the results you want to be notified of. Google Alerts also shows a preview of the type of results you’ll receive. Further, you can specify the frequency of the notifications. This helps you to monitor your competitor almost round-the-clock.
• Tweet Deck: Tweet Deck is a free app that is an extremely effective monitoring tool. It allows you to make lists of all the competitor brands on Twitter that you want to follow, which in turn will allow you to interact with and keep an eye on what’s being tweeted about by them. Thus, their social media campaigns, conversations with their followers, etc all in one place.
• Social Mention: Social Mention is like Google Alerts, but it conforms only to social media. It gets you free daily email alerts of what is happening in your industry and gives you a peek into a competitor’s strategy and digital campaigns. Social Mention scouts for data from numerous social media platforms and rakes in the information that is accurate and real-time.
• SEM Rush: SEM Rush is a competitive intelligence tool that provides data on keywords, competitors and ads for both organic and paid traffic. It has both a paid side and a free side. You simply need to type your competitor’s domain and choose the country. SEM Rush will give you a list of keywords they’re bidding on. They’ll also tell you the search volume, CPC and competition levels for those keywords, along with what position your competitor is in.
SEM Rush gives you detailed information on what keywords your competitors have in common, what keywords they’re bidding on and more. You will also get information on – who are the main competitors of the domain you typed in, how much traffic are they getting from their ads, how much are they spending, what keywords are they ranked for, etc These are just a handful of the competitor monitoring tools. You can scout the net for many more. Choose the tools depending on your requirements.