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2013-11-19 00:00:00MarketingEnglishAudience On Social Media: The soaring value of social media in today’s marketing and advertising strategies for any business or... To Engage Your Audience On Social Media

How To Engage Your Audience On Social Media

4 min read

The soaring value of social media in today’s marketing and advertising strategies for any business or organization cannot be understated. Your company may already have its own account on Facebook, Twitter, and other social media channels.

However, just getting the followers and posting content every day is just half the job done when it comes to taking advantage of social media for branding your business.

The more compelling part of any social media marketing strategy must be a consistent engagement on a day-to-day basis with your audience to actually create a connection with them which can lead to conversions. Here’s how to engage your social media presence in three of the most popular social media channels:

1. Facebook It is interesting to note that at 1.15 billion, the number of Facebook users today are just slightly less than the population of India. Therefore, it is highly recommended for any smart business to make their presence felt on this popular social media channel. There are five ways by which you can engage with your ‘fans’ on Facebook:

(A) Likes on what you post – When you post on your wall, people ‘like’ it to show their approval. These ‘Likes’ are in proportion to the interest value and connectivity value that these posts generate. Hence by posting good content every day in the form of 2 to 3 posts (more than this could be viewed as spam) would keep your audience engaged.

(B) Comments – Replying or responding to comments on your post can be a good way to connect with people and hence one must be on the lookout for the same. Even a simple ‘like’ on their comment would make them feel valued for the opinion they made on your post.

(C) Wall posts – People can post on your Facebook page wall and this could range from sharing their personal experience with your product or service or questions regarding it or even their grievances or any other issues they faced with your product or service. These must be promptly addressed. (D) Messages: Messages are a personalized way of communicating with your followers and must never be used to spam them. Any message directed to your business page must be appropriately answered, well in time.

(E) Recommendations: By installing the recommendations plug-in in your Facebook page, you can get personalized recommendations from the Facebook users which would not only enhance your brand image but will also give you an opportunity to sincerely thank your fans for their love and support.

2. Twitter

With more than half a billion Twitter users posting several hundred millions of 140 character tweets, Twitter has the apt sobriquet of being the ‘SMS of the internet’.

With celebrities and big businesses, all seizing up huge chunks of followers, Twitter could be that one social media channel whose careful monitoring could swell up your sales and help in giving a makeover to your brand image. Here are the ways by which you can interact with your followers to connect with them:

(A) Replying to other’s tweets on you: This is the simplest way to create engagement. Here when someone tweets something with your #businessname, you must take notice and respond. It could be anything from a complaint, a question or a praise – and it must be accordingly and promptly responded back to.

(B) Retweets: If someone retweets what you post, that means they are spreading your word. These retweeters must be appreciated accordingly – maybe by following them back or retweeting some of their relevant posts occasionally. The ones who are the most loyal and appreciating ones could be even mentioned in your tweets, just to make their day.

(C) Replies to your tweet: You may get certain replies on your tweets which could be potentially used to create discussion and further engagement. Make sure you always respond to the replies on your tweets in an engaging manner and could also give a ‘favorite’ to the appropriate tweets.

3. LinkedIn

Being available in 20 languages with about 259 million users, it remains unquestioned that this social media channel gets a good share of social media marketing pie. Used primarily for professional networking, LinkedIn launched the mobile version of its site in 2008, which is expected to make half of its users logging in through mobile phones by 2014. Here are the ways through which you can connect with your audience on LinkedIn and make for good engagement:

(A) Questions and Answers: Post interesting questions on LinkedIn groups and encourage the users to answer or comment. Alternately, if someone has a question, which is relevant to your business, try to answer it as insightfully as possible with a possible company blog link where they can get further details.

(B) Discussions: Try to create discussions around your posts with the addition of thought-provoking questions to the replies. Add useful links directing the traffic to your website but make sure that you do not come across as a spammer.

Only post in relevant groups and only add links when its ‘necessary’. By making your business presence felt at these three social media websites, your business could have a good grip over the social media marketing sphere. But it is only by engaging with your audience that you could hope to make an impact with your social media presence.

Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.

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