LinkedIn is all about getting the right business connections and developing engaging relationships to hire new talent. It’s a great tool to hire employees, enhance your business presence and create a professional online environment. In this post, we will take you through how you can use your LinkedIn profile to attract new talent for your small business:
1. Develop a crisp summary: Create a 2,000-character comprehensive summary that covers your business expertise, goals and awards. As a small business owner, use real-life business experiences and success stories that explain how your small business and you have grown over the years. Use web links to showcase articles, images, videos and other related media that define you and your business.
2. Use LinkedIn Pulse: Look to LinkedIn Pulse to enable your content to be viewed by people across all specialisations and fields. This creates a unique opportunity for your small business to engage with larger audiences. By describing your business and its key responsibilities, you can attract aspirants who are looking for jobs and opportunities at your small business.
3. Strengthen engagement with peers: Ensure that you discover topics and ideas to share on your company’s stream. Search and review topics that would create larger engagement. Interact and respond, according to discussions based on themes that fall into your business interests. This will enable you to portray yourself as an industry thought leader and allow you to contribute professionally as you share your views on topics and discussions of interest. Your LinkedIn profile will now improve in terms of visibility.
4. Follow and engage with Influencers: It is equally important to follow and respond to influencers on LinkedIn by reaching out to experts, brand ambassadors and opinion leaders from different industries. Candidates that share your views and those that are aspiring job seekers will reach out to your small business and you can respond accordingly. By following recruiters and employees in organisations in your field, you can stay up-to-date with changes in your industry and connect with them through InMail or messaging.
5. Earn endorsements and recommendations: Ask your colleagues, friends, clients and well-wishers to review and recommend your skill sets and your small business. Based on your experience and reputation in the industry, you can request your connections to write a recommendation or endorse your skills. This can be achieved by adding relevant skills to your profile and optimising them accordingly. These endorsements work more effectively when you endorse your connections and receive genuine endorsements in return. You can edit, rearrange, and delete skills based on your preferences. With the right recommendations and endorsements, recruiters and organisations that visit your profile will be more likely to hire you for future job offerings.
Your LinkedIn profile can now be an effective recruiting profile when you take care of these key activities. This will help you get noticed by recruiters (who will then direct candidates to you) and give you the edge when you are looking to hire new employees.