Your Logo is key to your business’s identity. It’s the first interface, consumers and clients have with your business and often it could be the only one. Earlier we have brought you posts on Protecting Your icon – What The Law Says and Create the RIGHT Business trademark, now we explore how to make your logo stand out. Here are the factors you need to consider to ensure that your icon is memorable:
• Research your Target Audience:
While designing a logo, it is essential that it conforms with the tastes and interests of your Target Group. It is important that your trademark stands out visually but also conveys your brand’s message. It is also a good idea to design three or four versions and then test it with trusted consumers, advisors as well as friends and family.
This should be done at the final stage when you are reasonably happy with your design. It is important to take independent feedback from a range of individuals and try and incorporate their suggestions into your final logo
• Do not imitate:
There are logos that are classic, imprinted in the minds of several consumers, these logos have become almost synonymous with their respective brand. While there may be many logos that you admire, it is best to choose one that works with your identity and one that stands out as unique in the sea of other brands and competitors
• Interesting but not too detailed:
Remember while you make your logo memorable, you also need to make sure that your logo is easily reproducible on large advertising and merchandise as well as your business card. A logo that is too detailed will not be easily reproducible on different scales.
Another key factor to consider is that while logos in color catch attention, color printing can be an expensive endeavor, so it is best to ensure that your logo also looks good in black and white. Make sure it translates well into different mediums.
Logos with interesting or minor modifications also make them stand out in user’s memories- a common, often sighted example of this is the Apple logo. The Apple logo makes an impression because it is not a whole apple, rather one with a bite missing
• Do not be too literal:
While it is important that your logo conveys your businesses’ vision, it does not necessarily have to include an image of the product or service you provide. Keep your logo as simple as possible
• Pay attention to typeface:
It can be easy to focus on just the visual representation of your business and sideline the written part of your logo. Ensure you and your designer pick the right font that conveys the right message for your brand. Focus on a font that is not too fine or blocky, one that you can easily add to your emails and newsletters. It is also advisable to stick to one font, do not try and merge or combine two as the result is often messy. Experimenting with a text only logo is also strategy you could pursue
• Easy to Understand:
Simplicity is key to a great logo. A logo needs to be able to reach your current customers and also be attractive to potential ones. While when starting out, you may have a small user base, it is important to create a logo that will be globally and nationally recognized as your brand grows. It is important to take account of all these factors when designing a logo that’ll make an impact.
It is extremely important that while implementing these suggestions that you also ensure that there is an image consistency created across all your branding, making your business easily identifiable in the market.