Between the months of September and October, we are all in the grip of festival fever with a slew of major holidays and their regional variations crowding the calendar. For a business, this is also a good time to add some punch to their promotions and generate additional revenues in the process.
Here are a few ideas for how you can use the festival season to light up your sales results:
Dress Up Your Online Space : If you are trying to project a festive look, a good place to start is with your online presence – your website, facebook page and any other piece of digital real estate that you occupy.
You don’t have to go all out and create a spin-off of your logo as Google does but some celebratory yet secular motifs in the form of lamps and lights will signal to your customers that your business is getting into the spirit of the season with special offers likely to follow.
Think Beyond the Inbox : An email campaign (especially if you have access to a customer database with email addresses) would seem like a logical way to announce your seasonal promotions. However, you could run the risk of alienating spam-weary customers who don’t want another ‘Buy Me’ appeal in their inbox. So look for other more engaging ways to reach your target audience.
A lively video on Youtube can spread festive cheer and allow you to tell your story while informing customers of your specials. A newsletter with useful tips (recipes, festival shopping ideas or something else tied to your business) on LinkedIn or FaceBook is more likely to get read than a pure marketing email blast. If you do use a promotional emailer, try to grab attention upfront through humor, an eye-catching graphic or a bold statement.
Run Meaningful Specials: This is also a time of ‘promotion saturation’ and many customers might be skeptical of the real worth of the majority of these deals. Offers without restrictions can also devalue your stock in the mind of the consumer. Try to make your specials more meaningful by limiting their scope and duration. For example, if you are in the retail business, you could run a ‘Nine Days of Navratri Special’ when you discount one item or set of items in your store during each of those nine days. This allows customers to explore the full range of your merchandise within the parameters of the promotion.
Contests & Giveaways: Show your special customers you value their business with a thoughtful gift that they are likely to use. An attractive home accessory, office tool, or other quality item for purchases above a certain amount will go a long way in making these customers feel appreciated. A well-structured contest with a festive theme and realistic odds of winning may also appeal to customers who relish testing their gambling luck.
Offer to Donate: While they enjoy the indulgences that are a part of the season, most people also look for ways to give back to the communities that they are a part of. Tap into this philanthropic vein by offering to donate a portion of your seasonal proceeds to charity. Consumers feel better about a purchase when they know that they are helping make a difference in the process.
These are just a few ways in which you can make the most of the Festivals to boost sales and build customer goodwill. Have you tried any strategies that have worked for you in the past? We would love to hear of them, if so.