V Day gives a chance for small businesses to try out some unconventional marketing strategies to capture their customers and become a memorable brand. Maybe unconventional marketing strategies can be used in conjunction with many other special days and festivals, but Valentine’s Day is something that can make marketing fun.
This day captures emotions but is also characterized by thrill, especially in India! Many businesses have successfully capitalized on these factors associated with the day and have launched some great Valentine’s Day marketing ideas. Gift shop Archie’s or most restaurants are some good examples of how to make the best of this special day.
Here’s a round-up of a few things to keep in mind while launching your Valentine’s Day marketing campaign, especially if you are in the business-to-customer (B2C) sector.
Best time for an online campaign With tons of people looking online for V Day gift ideas, getaways, restaurant deals, etc., this is the right time to think of an online campaign. Start with optimizing the content on your website, to highlight any V Day deals that you are offering. If you do not yet have an official website, see if you can get your business featured in blogs. Or use your own blog for publicity, if you have one. Use social media platforms to get noticed too.
Great deal for customers If you are a small business in the service sector, Valentine’s Day deals are a guaranteed sell-out. You can market some great V Day ideas that span across dinner deals, gifting ideas, or conducting free do-it-yourself V Day gift workshops at your venue for customers. This is sure to make your customers feel cherished and while helping you build some brand equity.
Strategic partnerships Apart from an online campaign another cost-effective marketing strategy for small businesses will be to establish mutually beneficial partnerships for Valentine’s Day. Take a look at companies that specialize in making complimentary gifts. Choose your most valued customers and make them feel valued by gifting them something from your organization. Let them know that you are thinking of them during V Day!
Target men In spite of women being easily attracted to V Day promotions, men remain the biggest spenders on Valentine’s Day gifts and promotions. So specifically target your marketing initiatives at men. Time your promotional emailers to your male customers, so that they have a weekend to explore your deals. Also, release more marketing material around the 12th- 14th of February- this way you will not miss out on the last-minute shoppers!
And don’t forget the singles Valentine’s Day may not have quite the same significance for people who are single and unattached but that doesn’t mean you can’t offer them something most people want – a chance to love and pamper themselves. Hand them out gifts or discount coupons. Team up with a local spa or travel agent to tailor the best deal to target customers who are single.