You might have heard this term ‘Pinterest’ a lot in recent times. Pinterest was launched in 2010 and as of 2012, the number of registered users with Pinterest exceeded 10 Million.
According to an Infographic by Search Engine Journal, this is way more when compared to that of Facebook & Twitter (which hardly had 6 & 3 Million users registered respectively – after two years of their launch) Pinterest works similar to that of your billboard where you pin important items such as bills, notices & sticky notes. Now let’s get into what Pinterest is and how do we use it for our business?
What is Pinterest?
Pinterest is a social networking (photo/video-based) website where users can post their own content (photo/video) or share other’s content by pinning them to their board. You can create Pinboards on your own, name them and pin images to them accordingly. You need not create a new account with Pinterest, as you could log in with your Facebook or Twitter Profile. Pinterest can also be used to drive traffic to your web properties and generate leads. There are a few key terms we need to know about Pinterest.
Pin – An image which has been added to the website
Pinner – The user who shares the content
Pinboard – A set of similar pins
Repin – Reposting the pin by others
Pinit Button – This is a social plug-in that can be used in your website to enable the user to share your content quickly.
Tips on how to use Pinterest for your business:
Drive Traffic to your website: The primary goal of any small & medium business to use Pinterest is to drive traffic. Pinterest gives you an opportunity to generate backlinks for your website, micro property or your other social media pages. You can pin interesting content from your website or blog using the ‘Pinit’ Button which would automatically generate a backlink for your website. When a user repins your content, there are more chances for your content to reach new users.
Create interesting and relevant boards: It’s not all about what you have. Create unique boards and interesting pins, through which you could connect emotionally with a prospect and not just selling. Take a look at the Pinterest Page of Vineyard Brands where they hardly speak about their products. They focus more on what might interest their followers and how could they be co-related to their product benefits.
Pins and Search: Whenever you pin content to Pinterest from your web properties, please make sure it has an appropriate business-related keyword in its text description so that the consumers can find you through search engines. If you are a real estate agent, you could add keywords like ‘3BHK in Delhi’, ‘2BHK flats at affordable prices’ etc… When you would like to be searchable, you need to be sure about the Pinterest Settings where you can turn on and off the visibility of your Pinterest Profile from Search Engines.
Is Pinterest right for your business? According to a report by B2C Community, more than 43% of Pinterest users use Pinterest specifically to engage with brands and retailers. Pinterest is all about engaging images and Videos. If you think pictures could generate leads and play a major role in your business, then Pinterest is the right place for you. Post all your doubts about ‘Pinterest’ in the comment box below.