You don’t need a large marketing budget to advertise your business. Search engines and social media sites make it possible to get your website in front of people in your target market without spending a lot of money. It just takes a bit more time and a little creativity.
Think about using social media to build a following for your business instead. Most platforms have several free tools you can use to promote your company. For example, Facebook lets you create live videos through your company’s page. You can use this feature to give people a behind-the-scenes look at your business, to share helpful tips with potential customers, or to create a fun video series. As more and more people view, share, and interact with your videos, the larger your following becomes — and the more people become familiar with your business.
Publicity is also a great way to spread the word about your business. And it’s a lot easier to master than you might expect. Anytime your business is involved in a news-worthy event, such as doing charity work or donating products to charitable organizations, send a press release to local media outlets. When they publish your press release, it’s bound to attract attention.
Content marketing is another great way to draw attention to your business. So consider creating a blog for your business or writing guest blog posts for industry-related blogs. You should also consider contacting hosts of podcasts that might appeal to your target audience to inquire about doing an interview or guest hosting a podcast with them. Both options are great ways to build your online following without spending any money.
When it comes to marketing on a limited — or non-existent — budget, creativity and consistency are the keys to success. So whether you decide to create a blog, use social media, or post videos online, be creative to attract new followers and consistent so your current followers know what to expect from your company.