An online presence simply means that people can find your business by doing a search online. There are more than 460 million internet users throughout India, making it important for businesses to maintain an active online presence. But only 32% of India’s 51 million small and medium businesses have some type of internet presence.
When you build an online presence for your business, it’s easier for people to find your company. It also lets you interact with your customers online through your website, social media pages, or email. And regular contact with your customers keeps your business on their mind.
If you want to start building an online presence for your business, you should consider creating a business website first. Then, you can use a combination of search engine optimisation to make it easier for potential customers to find your site. Taking these steps gives you a solid foundation. Your customers have a place to visit when they want to know more about your company, what you have to offer, and your operating hours.
You should also consider creating social media pages. But before you create pages across all social media sites, do a little bit of research to determine where people in your target market are hanging out. For example, if your target market consists of women between the ages of 30 and 55, Facebook might be a good option for your company. If you’re trying to connect with a younger crowd, you might want to explore WhatsApp or Snapchat. YouTube is also popular throughout the country. And B2B companies have had a lot of success with Twitter.
Building a website and creating social media pages is a good place to start when making an online presence for your business. But it’s also important to stay active online. Take the time to create an online strategy, set a marketing budget, and set up cloud-based accounting software, such as QuickBooks, to track your online marketing expenses.