Product photography may not seem a priority when starting a new business, but it certainly lies at the heart of successful marketing, particularly on e-commerce sites and social media platforms. After all, visuals attract more eyeballs than lengthy product descriptions and make online shoppers more confident about their purchase decisions. To create superb visual imagery of the goods you want to sell, it’s not necessary to invest in a fancy camera. In fact, the handy smartphone camera you carry in your pocket everywhere works quite well to clearly capture the little details of your product, provided you use it the right way. Here are a few tips to help you take winning, web-ready marketing photographs with your smartphone.
- Use natural light and simple backgrounds. Place the subject of the photograph close to a light source, preferably sunlight, to flatter its features. At the same time, try to stay away from direct sunlight to prevent undesirable shadows, and avoid using the camera flash, as it does little to capture the true colours of the product. Also use a plain background in subdued, neutral, or contrasting colours to maintain the focus on the product image.
- Shoot subjects from up close. Getting closer to the subject helps you take sharper pictures and capture key features to create attractive visuals. It also helps to avoid digital zooming that increases fuzziness.
- Use apps to edit photos. Try mobile apps such as Adobe Photoshop Touch, Snapseed and Filterstorm 4 to make your photos ready for online marketing. Apart from basic cropping, layering, and altering brightness, these apps also allow Instagram-like filtering, taglines, and spot-editing for creating professional-quality product images. Adobe Photoshop Touch even lets you edit photos while on the go via the syncing feature.
Follow these few tips to create winning marketing visuals with your smartphone.