Social Media can be a powerful tool for your business but just like any other tool, marketing on social media can be pointless or even hurt your business if one does not know how to use it properly. Here are 7 Social Media Don’ts that any business must be made a note of and should avoid!
1. No value in the content
The modern-day consumer finds advertisements everywhere and will not simply subscribe to a new social media channel which only offers further advertisements. The content used in social media must hold value for the audience and be able to engage them.
It could entertain them, teach them or even inspire them while at the same time, subtly including a call to action for your business. Direct advertisements with the only call to action is a total no-no.
2. Too much, too soon
Too many messages shared in a day, no matter how good, would probably dilute the effect of each message while also making the audience like they are getting spammed. It shows desperation and seems like giving away too much, too soon. Limit your social media updates to about 3-4 compelling messages shared every day.
3. Grammar errors
There are plenty of people who are particular about grammar- you need to be one of them! Make sure that before sharing your messages with the world, you proofread each one of them. Chances are, if you fail to follow this through, you may make a mistake which could be just hilarious or plain obnoxious. Grammatical Errors hurt your company’s image, so proof read – twice and every time.
4. Share links – excessively
Your job is to make it easier for your subscribers to like you. Sharing only links all the time is not going to do that. Communicate, talk and create a personal story in your messages. If you have to share a link, write at least 3-4 compelling lines on what it is about and why it could matter to your audience.
5. Technical Jargon
Don’t use technical jargon in your social media updates. Period. By writing social media updates using technical jargon, you could alienate your audience. In order to connect with them, you need to amplify your message but keep the language with which you communicate very simple so that each and every person who follows your page is able to understand your message.
6. Don’t Limit yourself
By limiting yourself to only Facebook, you could be losing out on your potential customers spread across on Twitter, LinkedIn or even YouTube. Make sure your social media marketing efforts actively target these other platforms with millions of potential customers you can target.
7. Long does not mean strong
Don’t make the messages you share with the world too long. Meaning could become lost in words and it will take a greater amount of intellectual effort on the part of your reader to read through bigger passages – something you shouldn’t expect and wouldn’t want from your audience. Short is sweet is the hallmark of any good social media update.
Finally, the marketers must keep in mind that their social media efforts must be ‘social’, as in likable, charming and moving. The whole content strategy must be directed to create the image of a warm, professional business that only suggests the best things for its friends.