With your SMB going social, Twitter remains as one of biggest players to drive your social media presence and online marketing strategies. By the numbers, 300 million active monthly users on Twitter send out nearly 500 million tweets on a daily basis and Twitter accounts to 9% of all social media shares.
You can leverage your business’s presence to millions of customers by channeling your business messages through tweets. Your presence on Twitter can have a positive effect on how your business reaches out to your customers’ engagements with the SMB. Here are steps that your company can leverage when you are concentrating on your Twitter presence:
Create a strong Twitter biography: Your Twitter page is usually determined by the 100-word biography that you create and re-create periodically. This also plays a vital role when you choose your photo and header design. In this section, you should tell customers what your business is and explain to them how you help people.
Establish your goals: Your objective relates to the concentration on your Twitter marketing approach. An ideal method to boost your Twitter presence is by creating a Twitter button on your website. Some of your goals maybe to interact with customers, distribute content to support lead generation and sales and engage with influencers.
Build a Twitter audience: In order to get your message out on Twitter, it is imperative that you build an audience. You can do this by engaging with people on Twitter, creating TwitterChats, promoting your handle on your different media channels, adding a Twitter button, and advertising your Twitter handle.
Decide on your Twitter strategy: Add your Twitter marketing strategy to your editorial calendar. Plan your tweets in advance, redraft your Twitter shares and time your tweets.
Increase the duration of your tweets: You need to maximize your reach and extend the life of your tweets. You should add visuals to your tweets, retweet your own content and include a call-to-action button in your tweets.
Create a Twitter Landing Page: In case you need more than just 100 characters for your Twitter bio, you can create a Twitter Landing Page that redirects your customers. With this, you can add a personal message, what you Tweet about and details about products and services. You can also expand your Twitter messages to your blog.
Expand your Twitter content distribution:
You need to create a broader base to let your Twitter marketing content distribution reach the masses. Include upto three hashtags in your tweets, broaden your Twitter responses, ask people to share your content and include ClickToTweet links.
Reorganize your follow strategy:
You need to review your followers on Twitter. Without your knowledge, you may have added bots that would clog your Twitter stream. Do not follow an egg picture, check the number of people that the account follows and review tweets.
Listen carefully: Twitter marketing conversations are all about what you talk and how you listen. Read tweets, look for replies and mentions and search for your business name.
These actionable Twitter marketing strategies are sure to boost your social media presence. This will improve your Twitter strategy, as you will yield benefits for your business objectives. This includes improved customer interactions, lead generation and sales, and influencer relations.