With technological advancements, numerous business deals and transactions take place online. Unlike the traditional way, many times two parties don’t even meet or verbally interact with each other. Today, deals are closed through a registered website and through online platforms.
Online trading or e-commerce has become a viable medium to promote and run a successful business venture. For every business, especially a small business, a website serves as an important mode of attracting new business, as every website visitor is a potential investor. How can one leverage their website?
Target the right audience:
Attracting the right target audience makes all the difference. There is no wastage of time, effort and expenses if the website caters to the right audience. Your target audience defines the kind of set up you have. Before you start to design your website it is necessary to clearly spell out who your audience are.
Make an impression:
Let your website speak for itself. Entrepreneur magazine states the average time a customer takes to make an impression of a website is close to three seconds. Ensure that your website captivates the customer in a limited time span, in a way that they would want to visit your website again. For small businesses, a website lays the initial foundation and creates goodwill.
Quality of content:
Ensure that the content on your website is concise and clear. Important aspects like contact details or the purpose of your site should be easily visible. Keep the language simple and conversational.
Guide the customers:
Keep the navigation of your website simple in a way that easily guides the customer through the website. A complex website could confuse the customer and he/she may not want to visit again.
Get testimonials: A recommendation or a testimonial from another customer serves as a great feedback tool. This adds to overall confidence among visitors and potential customers.
Subscriptions are a great way to keep in touch with customers. While a first time viewer may not be a customer immediately, subscriptions keep the memory of the website alive. Sooner or later, the viewer will return as a customer.
Keep updating your website:
From time to time, acquire feedback regarding your website. Your website must be attuned to the current technological movements. Integrate links to your social media properties like Twitter, Facebook and Pinterest. This helps you reach your larger online community.
Lay emphasis on details:
Finer details like styling of links, form formats, button behaviour, status messages are often skipped, but these details play an important role in conveying a strong message across to the viewer. Even the tiniest matter could have a strong impact on a visitor.
Marketing and advertising:
Marketing and advertising in the right places to the right people play important roles in promoting your small business. Especially for start-ups, who function in niche areas of work, the right promotional activities will lead into the right kind of viewers and probable customers.
Ensure speedy response:
For any query that visitors posts, a quick and swift response could speak volumes on the service for a start-up. Any delays could result in the loss of a potential customer.
Encourage customer interaction:
Customer interaction is extremely helpful for a visitor. A potential customer is comforted and reassured by feedback and opinions put across by a third person. Integrate a chat facility or messenger into your website.
One sure shot way to engage a viewer is to promote offers and freebies. A customer engulfed by attractive promotions is bound to return to the website from time to time.
Be technologically accessible:
Make sure that your website is compatible across platforms – notebooks, smart phones, tablets, etc. Today websites have applications for smart phones and tablets that can be accessed while on the move. This proves convenient to the viewer as well as the customers. A website is no more just a one-way stream of information. The more interactive your website, higher the probability of converting a visitor into a customer.