Social media is one of the best digital marketing channels for a small or medium business today. However, it is important to remember to have a solid strategy that will, over time, translate into leads.
You need to be strategic and forward-thinking when it comes to deciding on a long-term strategy for all your social properties. All Small Business owners need to keep the following in mind in order to update their social strategy to make it much more result-oriented:
There are a whole lot of social media platforms now aside from Facebook and Twitter, and it may seem like a good idea to market your Small Business on all of them. However, it is difficult to sustain this over time, as the content strategy for all the platforms needs to be solid. It can be very exhausting to maintain all of them and still keep up the standards of quality.
Prioritizing the channels you need to be on requires some research. Who is your target audience? Which social media channels are they most likely to engage with you on? Finally it is important to remember that quality always has an edge over quantity.
An advantage that Small Businesses have over big brands is that they have an authentic, local connection with their target audience. Posting relevant and interesting content with a local flavor draws your audience and will keep your local customers engaged.
A winning social media strategy involves content that is more informative and interactive, rather than self-promoting. Create two content buckets – one that provides value to your audience or anyone else visiting your social media properties; and the other which weaves your value proposition into messages that address customer needs.
In this way you promote your business subtly while catching your audience’s attention and making them want to be regular visitors to your social media pages.
Popularize all your company’s social media properties across platforms. For example, encourage users to follow you on Twitter by promoting it on your Facebook page. Run interactive contests or discussions that help you build up audiences across social platforms.
One of the best ways to promote your Small Business on social media would be to offer rewards from time to time or contests to learn about what your audience expects and needs from your products, and also to build buzz around your small business.
Be sure to respond to information requests or comments within a day, to instill confidence in your customers. Follow these simple strategies to ensure that you have a thriving digital presence that can reach and connect with potential and existing customers.