The digital space is a complex one – interests, voices, opinions, attention –everything changes and evolves by the minute. With the constant inflow of new content on the internet, you need to make sure that your business is flexible with dynamic marketing strategies like video streaming.
Currently, videos have been gaining ground as one of the most popular forms of content. Known to be highly engaging because of their concise nature and ability to hold on to consumers’ attention for short periods, it can be your tool of choice in expanding your base of consumers.
Video streaming is a great way to start connecting with your customers. According to Invodo, 92%, mobile video viewers are known to share videos with others, so, if your video is good, users will instantly increase its reach through social sharing. Based on Forbes, 65% viewers have visited a website after watching a video. This can drive your sales up and increase your brand awareness.
Videos can be a great way to build your team relationships as well, with everybody lending a hand into the creative process. Videos can be shot with just your smartphone or you can hire a professional team if you are looking for a high-quality video.
Let’s look at four simple ways you can get started with video streaming:
You can use videos to tell the story of your organisation. Let your consumers know who you really are and how you work. You can use video signatures in your e-mails which can redirect your customers to a visual tour of your business. Create videos to announce your annual reports instead of boring text-heavy presentations, take your consumers on a live tour of your production unit, introduce them to your staff – there’s no end to what you can do with video streaming.
Customer Support Videos:
Churning out videos for customer support may seem like a bit of a headache, but it can do wonders in reducing your call volumes on queries and redressals. Carefully analyse the problem areas, categorise them and address them in the videos. If you want to reach out to a diverse base of consumers, consider streaming your videos in multiple vernacular or world languages.
Show your consumer show to use your products or even tell them about the latest discounts through videos, and you could be looking at a surge in your sales. Use a mix of animated and real-time videos to display your catalogue – this will build interest for the audience as well as showcase your product’s features. You can even get creative and launch new products using live streaming – it might just be the right push for your consumers to make an instant purchase! With live streaming, you can also interact with your consumers, answer their queries on products, test it live for them, tell them how your products have been made and even announce giveaways.
The Inside Scoop Videos:
Your consumers are always eager to know what is going on behind the scenes in your organisation. This is a great way to provoke them into watching and you could grab them by the eyeballs.
- Share exclusive sneak-peak into executive administrations
- Prepare behind-the-scenes videos for your marketing campaigns
- Share clips of celebrations at office
- Tell your consumers about the pranks played on your employees throughout the day
These are more than enough to keep your consumers glued to your channel, waiting for that next update. After all, everybody loves a taste of the private connection – your consumers will view you as real people rather than business agents.
With the introduction of video streaming applications like Periscope, Facebook Live, YouTube Live, Meerkat, Streamup, and numerous others, video streaming is now cost-effective and simplified. It is important that you measure and monitor your audience, as this will, in turn help you target create a scalable and effective video strategy.
So, get your mobile phone out of your pocket, it’s time to grow your video audience through streaming.