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2012-12-31 00:00:00QuickBooks Business of the Be it a baby cot or car seat, with price points of new products being exorbitant it made sense to buy used baby-stuff that...


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When her daughter was born, Priyanka Jhala realized that there was no online resource centre where one could purchase pre-used baby items as well as get comprehensive information pertaining to childcare.
Be it a baby cot or car seat, with price points of new products being exorbitant it made sense to buy used baby-stuff that are in good condition from reliable people. This was the premise on which Babynook was born. Her vision was to create a platform where locally relevant information, such as a good OBGYN in South Delhi, as well as general information about childcare are available at the click of a button.

Ten years of work experience in both USA and India in the areas of procurement consulting and business development, helped Priyanka navigate her way through the various details of starting Babynook. She has made into a centralized hub for parents to exchange information on the things they need and the questions they have.

It’s a place to buy or sell baby items or children’s furniture. The Parents Forum section aims to provide all the information that may be useful to a parent – domestic staff agencies, doctor references, the best Lamaze instructor in town, music classes, play groups, or even if one just wants to converse with other parents and match parenting notes. Priyanka offered insights into her business, what it takes to manage customer expectations, handle challenges and keep marching forward

What has been the key to your business’s success?

The key to our success has been to stay true to the essence of Babynook, which includes ensuring quality control and providing relevant information to our members, as well as not overloading our users with too much content and communication.

What are the major challenges in your line of business and how did/do you overcome them?

Building awareness has been slow and steady — a challenge that we continue to work on every day. Another challenge is trying to change the mindset of Indians towards pre-used baby items. In India, many would rather buy new items for their baby and do not trust the cleanliness or quality of pre-used items, but slowly that mindselt is shiftiing, partly due to the high costs of good quality baby items, and partly because Babynook allows users to personally assess the items they plan to purchase before making the purchase.

Do you have a mentor who guides/advices you on matters of the business?

There are several people we are close to and that we discuss our ideas and seek advice from.

Have you benefitted from the use of any specific technology for your regular operations?

Yes, we use WordPress and associated Apps as the backbone of our site.

What strategy do you follow for Customer Satisfaction & Expansion?

We solicit feedback from our network of users and supporters, who can email us their feedback or queries. Our response time is no more than 24 hours. It is important to note that since babynook does not directly buy or sell products, our customer service generally pertains to postings, content and other general questions.

What, according to you, are the top 3 skills needed to be a successful entrepreneur?

(1) Sticktuitiveness; (2) fearlessness, especially in the face of failure; and lastly, (3) the ability to embrace and drive change

Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.

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