Ten years of work experience in both USA and India in the areas of procurement consulting and business development, helped Priyanka navigate her way through the various details of starting Babynook. She has made Babynook.net into a centralized hub for parents to exchange information on the things they need and the questions they have.
It’s a place to buy or sell baby items or children’s furniture. The Parents Forum section aims to provide all the information that may be useful to a parent – domestic staff agencies, doctor references, the best Lamaze instructor in town, music classes, play groups, or even if one just wants to converse with other parents and match parenting notes. Priyanka offered insights into her business, what it takes to manage customer expectations, handle challenges and keep marching forward
What has been the key to your business’s success?
The key to our success has been to stay true to the essence of Babynook, which includes ensuring quality control and providing relevant information to our members, as well as not overloading our users with too much content and communication.
What are the major challenges in your line of business and how did/do you overcome them?
Building awareness has been slow and steady — a challenge that we continue to work on every day. Another challenge is trying to change the mindset of Indians towards pre-used baby items. In India, many would rather buy new items for their baby and do not trust the cleanliness or quality of pre-used items, but slowly that mindselt is shiftiing, partly due to the high costs of good quality baby items, and partly because Babynook allows users to personally assess the items they plan to purchase before making the purchase.
Do you have a mentor who guides/advices you on matters of the business?
There are several people we are close to and that we discuss our ideas and seek advice from.
Have you benefitted from the use of any specific technology for your regular operations?
Yes, we use WordPress and associated Apps as the backbone of our site.
What strategy do you follow for Customer Satisfaction & Expansion?
We solicit feedback from our network of users and supporters, who can email us their feedback or queries. Our response time is no more than 24 hours. It is important to note that since babynook does not directly buy or sell products, our customer service generally pertains to postings, content and other general questions.
What, according to you, are the top 3 skills needed to be a successful entrepreneur?
(1) Sticktuitiveness; (2) fearlessness, especially in the face of failure; and lastly, (3) the ability to embrace and drive change Website – www.babynook.net Facebook – www.facebook.com/pages/Babynook/258195607627556