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2014-10-13 00:00:00QuickBooks Business of the WeekEnglishBuyhatke, founded by IIT Kharagpur Alumi Gaurav Dahake and Prashant Singh is India’s first dynamic product and price search platform. Buyhatke

Featuring Buyhatke

3 min read

Buyhatke, founded by IIT Kharagpur Alumi Gaurav Dahake and Prashant Singh is India’s first dynamic product and price search platform. The platform has changed consumers’ online shopping and aims to become the most consumer centric company in India and address the challenges of online shopping.
The company has just launched a global add-on which will revolutionise consumer’s experience of ecommerce sites and looks forward to spearheading new paths of innovation in the years to come. We chat with Gaurav.

An Excerpt from the Interview:

• What made you start your venture?

The start has a really interesting story. Our friend’s birthday was approaching and we thought we could gift him an iPod. So we started scouting online. And we just could not decide on a store.

Some websites said this store is great, some said the other one’s better –every online store was giving a different price and different delivery times and different discounts and there was no place where I could gauge reliability. After 3 hours of painstaking effort we ordered an I-Pod to find out that we could have saved 300 Rs.

more from xyz store and the order would get delayed by 5 days – meaning it would arrive after my friend’s birthday. It was an intensely frustrating experience which turned into the start of a truly awesome journey when I decided to put an end to this misery along-with Prashant and solve this huge customer pain-point by sowing in the seeds of India’s most exhaustive product and price discovery service with the hatke team.

I met Prashant in the first few months of 4th year- and he is simply one of the best developers KGP has ever produced and that I say even after knowing it includes the likes of Mr. Panda the founder of Google panda algorithm.

We met Srikanth after realizing that our design sense was not great at that time and we had an amazing guy at IIT who was awesome at UI and UX. We approached him and then the work started in full flow.

We have been working for the past 24 months now and the journey has been tremendous to say the least. The fire in the belly has risen further and the bonds strengthened. The egoless nature of the founding team has helped us brave of any challenges we were posed and we are ready for more. Bring them on.

• What has been the key to your business’s success?

The solid bonding of the founding team and continuous innovation.

• What are the major challenges in your line of business and how did/do you overcome them?

Getting the team right is a major challenge for any business. And we have developed innovative mechanisms to get the very best talent at Buyhatke.

• Do you have a mentor who guides/advices you on matters of the business?

Yes, we have some amazing alumni who help us out in matters where we needed guidance.

• Have you benefitted from the use of any specific technology for your regular operations?

Yes. We have built on some amazing tech from scratch and use technology servers from Japan. Intuit has also helped us with their amazing txtWeb platform where users can just send us an SMS and get the best price for any product.

• What strategy do you follow for Customer Satisfaction & Expansion?

We have amazing support where I have listed my phone number and email id for users to reach out in case they have any issues. So I get calls at 6 in the morning or 10 at night about how to get a better price or faster delivery and it’s amazing to guide the consumers through the process.

• What, according to you, are the top 3 skills needed to be a successful entrepreneur?

I won’t say any 3 skills but I would say that entrepreneurs need to internalize this mantra from Swami Vivekananda: “Take up one idea. Make that one idea your life; dream of it; think of it; live on that idea.

Let the brain, the body, muscles, nerves, every part of your body be full of that idea, and just leave every other idea alone. This is the way to success, and this is the way great spiritual giants are produced.” Visit their Website: Like them on Facebook: BuyHatke

Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.

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