Ask any patient in India about healthcare in the country and they will tell you the experience can be challenging. Credihealth hopes to create a healthcare ecosystem where people can quickly find credible and reliable answers to their medical problems, along with easy access to the best healthcare experts. Founded by Ravi Virmani, Gaurav Gaggar and Saurabh Uboweja and funded by Hausela Capital Partners, Credihealth challenges the conventions of healthcare by collaborating with leaders in the industry and creating content that can accessed for those in need of information. We chat with Ravi about the venture. An Excerpt from the Interview:
- What made you start your venture?
I would get inundated with frantic calls from friends and relatives seeking ‘insider’ information about the best doctor or a hospital that wouldn’t rip them off. These incidences led me to identify a real need in the healthcare industry for widely available credible, reliable, and transparent healthcare information. All co-founders had a similar vision to bring change to the digital healthcare space and this led to the inception of Credihealth.
- What has been the key to your business’s success?
Credihealth is a patient oriented marketplace for healthcare that provides end to end services including information on various medical ailments, doctors, hospitals, treatments and their implications and post treatment care. Our core business lies in providing its customers with credible, reliable and detailed information about hospitals and healthcare providers. Our forte lies in providing personalized services to each and every patient. Credihealth is committed to creating a healthier and happier community – one person at a time.
- What are the major challenges in your line of business and how did/do you overcome them?
As a first-of-its-kind healthcare startup, we do not have any specific blueprint to follow. We are open to experiment and sometimes things don’t work out as expected. We learn from these temporary setbacks and are quick to move forward. Entering the digital healthcare space, especially in a developing country like India where doctors are approached mostly through word of mouth or recommended through family members – patient hesitation was expected. Building trust among patients and making them believe that their medical problems could now be personally catered to by doctors through the internet was the primary challenge.
- Do you have a mentor who guides/advices you on matters of the business?
Both Saurabh Uboweja and Gaurav Gagger are vital advisors and active board of directors. While Mr. Uboweja helps in bringing a set direction to the company’s branding, Mr. Gaggar’s previous experience in Transaction Advisory, Resource Mobilization and Valuation helps in setting up the company operations and finances.
- Have you benefitted from the use of any specific technology for your regular operations?
We have chosen to be an independent company and in order to do so we have built our own CRM system to manage day-to-day operations. This is helping us discover and reorganize our database in numerous ways.
- What strategy do you follow for Customer Satisfaction & Expansion?
Customer feedback is our oxygen! Put another way, it’s our lifeline. We thrive on it! We gather reliable feedback from our customers using forms, phone interviews, in-person conversations etc. To ensure information integrity and validation, every feedback is subjected to a strict verification process before making it public. We have a persistent quest for increasing customer satisfaction, and are continuously evolving our feedback collection processes and vetting mechanisms. People want transparency in healthcare now more than ever. There is a dire need to be educated on medical issues. Our presence in the rural areas will be directly proportional to the internet penetration in these areas. People requiring beyond primary and secondary healthcare needs come to tier I tier II cities and that’s where Credihealth comes into the picture – to help them make well-informed decisions.
- What, according to you, are the top 3 skills needed to be a successful entrepreneur?