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2014-11-17 00:00:00QuickBooks Business of the WeekEnglishCubito: BITS-Pilani alumni, Pranay Agrawal and Yash Patodia recognised the lack of a affordable efficient system of transport first as... Cubito

Featuring Cubito

3 min read

BITS-Pilani alumni, Pranay Agrawal and Yash Patodia recognised the lack of a affordable efficient system of transport first as individuals. They were able to work on and scale a solution that would work on the enterprise scale and that’s how Cubito was born. We chat with them about their venture and the journey so far.

An Excerpt from the Interview:

• What made you start your venture?

There is a lack of sustainable and efficient modes of transportation affordable by everyone in this country. India still does not have a comfortable means of public transport.

Our experience made us realize that this problem is faced by every single working professional. We started out with a Cab sharing product for individuals providing them with affordable and comfortable daily commute solution.

Soon we realized the problem is bigger at the Enterprise level. Enterprises were losing millions on Transportation because of a lack of efficiency and transparency. That is when we came up with our Enterprise model.

• What has been the key to your business’s success? Our business deals with Multinational Enterprises and a global quality product is why they keep coming back to us. We focus on what we do the best and keep doing it better than anyone else in the market. A major hindrance for Indian Start-ups from scaling to a global level is quality. From day one, we have kept quality as our primary focus.

• What are the major challenges in your line of business and how did/do you overcome them?

A major challenge in our line of business is the acceptability of the product. This segment is still majorly run by traditional methods. Introduction of technology disrupts the convention and hence the adoptions slow. Once our early clients were convinced about the benefits of technology, it wasn’t difficult for us to expand the market adaptability.

• Do you have a mentor who guides/advices you on matters of the business?

We have a versatile set of mentors bringing in the much needed experience with their respective domain expertise. Mr. Phanindra Sama, Founder, is one of them. His unparalleled experience in this arena helps us is our long term vision and strategy. We are accelerated at Kyron Global Accelerator which has helped us in the transition from a college start up to a booming business.

• Have you benefitted from the use of any specific technology for your regular operations? Technology is our USP. We have an in-house built system which enables us to help our clients with their mobility problems. We have built it from scratch based on open source technologies which has grasped the world in a very short span of time.

• What strategy do you follow for Customer Satisfaction & Expansion? Customer Satisfaction is our top priority. Our product’s self-help features and round the clock support provided by us, keeps our customers happy.

We try and simplify everything from installation to invoicing to support. The quality of our product takes care of the rest. Expansion is something we are looking closely at now. Multiple cities and countries with multiple verticals of products makes it hard to stay on track.

We have figured out couple of verticals for our product we are sticking to and have a clearly defined road map to take us ahead. Expansion is necessary for the business to grow, however we still focus more on quality of services we provide over expansion.

• What, according to you, are the top 3 skills needed to be a successful entrepreneur?

We were once advised by the founder of a booming start up on – build the company on the principles a lens, which is known for: Focus and Clarity. Along with these two, determination is crucial.

Results do not come your way immediately and hence you need to stay determined till things turn positive. We believe founders of a company should be a jack of all trades as they have to deal with business, marketing, sales, PR, technology, legal, finance aspects initially.

Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.

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