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2013-06-03 00:00:00QuickBooks Business of the WeekEnglishDecideQuick is a startup tech company based in India focused on helping with the decision-making process by analyzing social data., A product that makes online decision %%sep%% %%sitename%%

Featuring DecideQuick

2 min read

In today’s world, we are spoilt for choice. As a result many questions float around in our heads – which phone to buy? Which football team to support? Which motorbike to get? Under normal circumstances you would ask your best friend, your co-worker, your sibling, your mother, your… the list is endless. And sometimes the answers you get are so confusing that you wish you had never asked!

But now, DecideQuick comes to the rescue, it helps you make informed decisions using social data from friends, experts and opinions on the internet. The enterprise was started by Shameer Thaha, Jayasooryan Kv and Karthik Sundarajoo in 2011. We chat with Shameer Thaha. Excerpts from the interview: What made you start your venture? I was planning a family vacation and was confused by the amount of choices. I found that this issue resonated with my friends. We, then thought about the process that most people go through when they have to make a decision – online searches, reviews, posts or asking a close friend for advice. This was not just time consuming, it was also difficult to absorb all the information from millions of search results and arrive at a conclusion. Having been in the social-media monitoring domain for over 3 years, I’ve seen how social data can be utilized to derive valuable insights for corporates. I wanted to apply it to help solve decisions in a very personalized and reliable manner, but in less than 60 seconds.

What has been the key to your business’s success?

In four months, we have assisted in over 19,000 decisions and analyzed over 4.3 million data points. We have over 7,700 people following us on Facebook and an active user base of 2,000.

What are the major challenges in your line of business and how did you overcome them?

Some of the biggest challenges were technical in nature. We had to scan the entire web and analyze it in a short time. Initially, when we started, it took us 20 minutes per query, we’ve been able to reduce it and provide results in under a minute by developing our own proprietary analytics engine.

Do you have a mentor who guides you on matters of the business?

Yes, we have a few mentors who have been instrumental in how DecideQuick has taken form.

Have you benefitted from the use of any specific technology for your regular operations?

Technology has been a business enabler and we always look for the best. We use so many that there’s not a lone single technology that we can point out.

What strategy do you follow for Customer Satisfaction & Expansion?

We constantly seek feedback from our users and match them with our product vision and goals. Customers are the core of our business and product development has always focused on the customer and market needs.

What, according to you, are the top 3 skills needed to be a successful entrepreneur? Agility, Persistence and Perseverance   So, the next time you are confused about a decision, look to DecideQuick :

Website: and Facebook:

Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.

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