Sometimes it’s the little things that eat up our time in a big way. With DoneThing, customers have the chance to delegate these tasks, from the shopping to running errands and looking for services.
DoneThing gets the job done. Founded by Chetan Agarwal, Sonal Saraogi, Shivangi Agarwal, Rohit Pansari and Karan Saharan, the founding team is diverse consisting MBA graduates and Chartered Accountants handling business operations and IIT graduates handling the technology operations. We chat with Karan about the venture. An excerpt from the interview:
- What made you start your venture?
We are a bunch of friends who started DoneThing. We relate to the problem we are addressing very closely. Living out of a bachelor pad, each of us had different daily requirements (e.g. the different things we wanted to eat for dinner), but found no comfortable single solution that could cater to all of our needs.
All we could do is step out of our place and get everything we needed ourselves, or use multiple different mobile applications or solutions available. And, then we started DoneThing – an on-demand task management solution for everybody.
- What has been the key to your business’s success?
There are exactly three success mantras for a business like ours – incorporation of best technological innovations, working with the best merchants and delivering customer delight at all times. We at DoneThing share a common belief – 1% done, 99% to go.
- What are the major challenges in your line of business and how did/do you overcome them?
Our solution was quickly accepted by both, merchants as well as customer. That meant we had to build new functions, and then build teams around the functions very fast. We outsource whatever is not our core competency. This allowed us to focus on what we do best.
- Do you have a mentor who guides/advices you on matters of the business?
We are a five member co founding team with diverse educational backgrounds. Experience tells us one of us always knows somebody who is an expert in the area we are dealing with.
We are extremely social and ask our friends and seniors and colleagues at organisations we have worked with in the past. It is exciting to see how the Indian startup ecosystem is shaping us. Whenever in fix, we reach out to seniors in industry and other start-ups for guidance.
- Have you benefitted from the use of any specific technology for your regular operations?
There are a lot of free tools for business that we use. We love Slack, Google Sheets allow us to work remotely, Google Analytics gives us a lot of customer insights. Interesting fact, quite a lot of our customers still order with us on WhatsApp.
- What strategy do you follow for Customer Satisfaction & Expansion?
We strongly believe that technology and analytics is the heart of the business. We plan our action and deploy our resources, human and otherwise, basis hard core analysis on past week and month data.
We measure success on the scale of customer delight, so continuous improvement based on customer feedback plays a very important role in our organisation. Our expansion strategy is a product of who and where our consumer are, and what are consumers want. Again, we like to go for what data says than gut.
- What, according to you, are the top 3 skills needed to be a successful entrepreneur?
Curiosity: Healthy curiosity leads you to look into what your competitors are doing, and allows you to utilize new technologies to the best of your ability. This helps streamline business, come out with innovative products and reach out to new customers.
When the only limit you have is what you can imagine and apply, just about anything is possible. Leadership skills: If you’re an entrepreneur, leadership skill is not an option, but a necessity. You need to lead by example. I read this somewhere, all decisions are made at one point in time. Leaders are who take right decision in that flashpoint. Truer words were never spoken.
Customer focus: Customer is really the god. You give him what he wants and you will be rewarded. Entrepreneurs should focus on what customers want rather than forcing their product on to the customer. Visit their website: http://www.donething.com/ Like them on Facebook: https://www.facebook.com/DoneThingOfficial/?fref=nf