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2013-09-10 00:00:00QuickBooks Business of the WeekEnglish Flinto

Featuring Flinto

3 min read

When confronted by the lack of fun and creative learning toys in the market, Flinto Founders Arunprasad Durairaj and Vijaybabu Gandhi saw an opportunity to create development kits that were fun and education.

The pair who have previously worked at stalwart companies like Samsung, Sun Microsystems and Oracle, went into business with their second venture together -Flinto! We chat with Arun about their endeavour.

Excerpts from the interview:

What made you start your venture?

Vijay and I have been friends for 6 years now. Vijay, dad of a 4 year old, was always keen on early child development kits for his son, Aadhav. It was Aadhav’s birthday and I was looking for nice gift. I was confronted with the choice of options available today.

They were either mindless toys which deliver no development value or they were too seriously focused on learning that children would definitely flee. Eventually, I picked up a fun toy, a sensible book and some learning activities to satisfy the kid and the concerned dad. Later that day, I wondered, why not build a kit that combines fun and learning and deliver it every month to parents like Vijay.

That marked the birth of a new idea, “Flinto.” I found that the age of 3 – 7 is the most crucial period in the development of a child’s brain. When they grow older than 7 the synapse formation in their brains starts slowing down and eventually stops at about the age of 10. So it’s important how they are engaged at that age.

What is your business model?

You subscribe to monthly Flinto boxes. Each month has a new exciting theme with a fresh set of activities. You can also seed the addiction by trying a single box for your child or give a Flinto box to your niece or nephew and overnight, become the world’s best uncle or aunt!

Have you reached break-even? What has been the key to your business’s success?

We will reach break-even by the end of the year. The key to our success so far, has been ‘’happy parents and happy children’’ who refer us to more people.

What are the major challenges in your line of business and how did/do you overcome them?

A major challenge is educating the parents on the developmental needs for children and getting them used to the subscription model. However, once parents have seen the product, they are absolutely convinced about the value.

Do you have a mentor who guides/advices you on matters of the business?

yes, we have two advisors on our board that bring expertise in education, entrepreneurship and product development. Bhanu Potta – Global Head of Learning & Development at Nokia Life.

He has been an expert on missions for UNESCO m-learning programs Chitra Ravi – Founder of Ezvidya. Chitra has a great passion for 21st Century Education, especially K12 segment. In fact, EZ Vidya has been founded in pursuit of making 21st Century K12 Education a reality in the Indian Education space.

Have you benefitted from the use of any specific technology for your regular operations?

We currently do not engage any technology for operations. However, we will be utilising digital platforms for education at some point in the future.

What strategy do you follow for Customer Satisfaction & Expansion?

We spend a lot of time with our customers so we can understand them; both children and parents. We collect feedback constantly, every month from our customers.

What, according to you, are the top 3 skills needed to be a successful entrepreneur?

Persistence, Patience & People Management skills   Visit Flinto at Facebook:

Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.

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