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Featuring Jewelsify

2 min read

The founder of Jewelsify, Hardik Kapoor comes from a long line of jewellery specialists. With Jewelsify, the tradition of a long time family profession is transformed into an online portal of gold, diamond and platinum jewellery. Other than a host of fantastic designs, Jewelsify believes in one thing- happy customers! We chat with Hardik about the venture.

An excerpt from the interview:

  • What made you start your venture? is my brain child, but I started my entrepreneurial journey with Imperium in 2011 with a 100 sqft space. Today, Imperium has a diversified client portfolio, be it in Retail, E-commerce, Power, Media, Entertainment, Automobile or FMCG. In 2014, I founded and within a short span of time, we were one of the fastest growing companies in the industry.

  • What has been the key to your business’s success?

Here I would like to give the credit to my team and their efforts and of course our better understanding of the product and our customer’s requirement.

  • What are the major challenges in your line of business and how did/do you overcome them?

Being an entrepreneur and managing a family business are both very different. As an entrepreneur, one faces a lot of challenges, struggle and hard work to attain success. Whereas, conducting and regulating a family owned business is comparatively easier. Despite being a part of the family business, I always wanted to start something new on my own.

  • Do you have a mentor who guides/advices you on matters of the business?

The company, Bholanath Zaveri Jewellers popularly known as Zaveri jewellers was established by father-son duo Jai Chand Kapoor and Girdhari Lal Kapoor more than 200 years back in Lahore. Taking the legacy ahead, after my grandfather Late BN Kapoor, my father Raj Kapoor took it is an e-commerce platform. I grew up in this fraternity.

I have always seen my late grandfather – BN Kapoor, play a pivotal role in creating an interest and imparting knowledge of the jewellery sector since my childhood. My father encouraged me to do what I wanted to do. He is the one, who helped me imbibe the thought process that a person can achieve anything if he is driven to do it. He is my guide and I always seek his advice whenever required.

  • Have you benefitted from the use of any specific technology for your regular operations?

The use of technology in retail has changed the scenario as a person can order from pan India. We have a professional dedicated IT team who keep experiment with new technologies and make more customers friendly.

  • What strategy do you follow for Customer Satisfaction & Expansion?

All the products we make are customised. We launch collection as per customer suggestions also.

  • What, according to you, are the top 3 skills needed to be a successful entrepreneur?

Focus, Self Reliance, Keep learning

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Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.

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