Offer ends in
2013-04-15 00:00:00QuickBooks Business of the WeekEnglish Jumporee

Featuring Jumporee

4 min read

Sudha Sundaravaradan, an MBA graduate from US, was motivated to start Jumporee upon discovering the lack of active and fun playtime among young children these days.She wanted to start a company related to physical playtime of children, and driven by passion and urge to create something unique, she zeroed upon bounce houses for children. In her own words, the moment that made her to step forward with this idea was when she hired a local bounce house rental for her kids’ birthday party, and found the bouncies that were delivered to be very dirty and unsafe with the staff inefficient in monitoring the kids too.
She decided to start Jumporee, claiming, “Bounce house rental business fit the bill especially considering the lack of safe, clean and professional rentals in India. Also, I felt there was a huge gap in that segment wherein safety is considered as the last priority. This venture is all about fun, safety, cleanliness and professional customer service”.

Jumporee is currently a very small company, in the form of a sole proprietorship, with 3-4 staff members. Sudha adds that Jumporee is self-funded and that she is not looking for any funding but quips that she may be need money soon when she scales to the next level. Excerpts from an interview with her:

Tell us about Jumporee

Jumporee is India’s first exclusive kids bounce house rental company specializing in creating clean and safe, party and play zones for kids at their door step. Jumporee has wide variety of inflatables to choose from (castles, bouncies, slides and obstacles) based on the customer’s requirement. On the event day, our trained staff create a fun play zone with the rented inflatables, monitor kids and let them have some pure fun, all at their door step.

Jumporee bounce houses are created specifically for kids keeping in mind their safety and fun factor. They conform to US and European standards and are lead-free*. Our bouncies and slides are of commercial grade quality for safety, durability and reliability. We clean and disinfect our bouncies before and after every event. For safe operation of the inflatables, we have obtained advanced certification from the most reputed training institute (Safe Inflatable Operators Training Institute) from US.

What has been the key to your business’s success?

Various things attributed to the success of Jumporee. 1. Planning and execution 2. Excellent service in all aspects – safety, cleanliness, professional service for each and every party 3. Having a good team is also very critical for business like this. My employees are the pillars of my company

What are the major challenges in your line of business? Very pessimistic views from various people about the idea as a whole and people were not optimistic about woman doing a rental business hitherto dominated by men in India. Convincing people to understand our service, philosophy and the price difference was a challenge during the initial stage. Now, customers recognize our brand and service and they know the value addition we bring in to their parties.

How did you overcome the challenges?

Confidence and will-power, a Can-do attitude and the feeling that nothing is impossible if it is done right at the right time! We have also done extensive research before taking the leap and proper execution has helped me present my brand very effectively. My husband’s support is immeasurable during tough times. He is my advisor, critique, guide and supporter.

Do you have a mentor who guides/advices you on matters of the business?

My husband is my first mentor, advisor, critique and guide. Lately, I have two mentors who are mentoring me on different aspects. Mr.Venugopal, CEO of Vengo Ventures and Angel fund investor Mr.Vittal Bhandary, CEO of Little Elly concept preschool.

Have you benefitted from the use of any specific technology for your regular operations?

I have not used anything extensively but having a website presence helps my business a lot.

What strategy do you follow for Customer Satisfaction & Expansion?

Customer satisfaction is our first and foremost priority. We make sure to call customers immediately after their first call within 5 minutes. From the time of their first inquiry to till the end of the show, we make sure they get excellent service from Jamboree. We guarantee on-time delivery and set up or else money back.

We also make sure to get feedback from each and every individual customer about our show before and after. We believe strongly in referrals and word of mouth approach. More than 50 percent of our business is through referrals every month. Having an online website has also helped us a lot.

What, according to you, are the top 3 skills needed to be a successful entrepreneur?

Planning and Execution Willpower and Belief in oneself and their idea/s Motivation and Delegation

LinkedIn: Facebook: Website:

Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.

Related Articles