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2012-12-03 00:00:00QuickBooks Business of the WeekEnglish justMonkeying

Featuring justMonkeying

2 min read

An ex-legal assistant and a homemaker, Jayanti Santosh, longed to have something to do professionally, but was reluctant to leave the confines of her home owing to the growing-up needs of her young son. As she scouted around for viable business ideas, she found one right in her own home – her son’s reading habit made her see an opportunity in running a kid’s library of her own. Jayanti co-founded justMonkeying along with her husband, Santosh Kumar, in December 2009 in Bopal, Ahmedabad.

In the last 3 years of operations, Jayanti proudly claims that justMonkeying has been doing good business. That’s an encouraging sign. After all, we live in a fast-paced world of ever-changing technology, where information is available at the client of a button, and ‘e-books’ are in vogue.

justMonkeying brings back the old-world charm of reading books in a cosy library and renting whichever takes one’s fancy. Aimed at fostering an extremely healthy upbringing for the new-age, gadget-obsessed children, justMonkeying offer an eclectic collection of books for children aimed at making reading a Fun Activity. Jayanti says, “We have attempted to create an environment for reading along with carefully selected reading material from around the globe which is designed to make reading fun.” Jayanti shares with us how she stumbled upon the idea of justMonkeying, how she started the venture and how she has made it through justMonkeying third birthday.

What made you start your venture?

I started justMonkeying encourage by the reading habit of my son and the urge to do something from home that would give me professional satisfaction. Also, there existed a latent need of a good library exclusively for children and I thought of a business plan to meet this void.

What has been the key to your business’s success?

The child friendly ambience, the collection of wonderful and interesting books that we keep along with interesting themes etc

What are the major challenges in your line of business and how did/do you overcome them?

We had no idea how to go about setting up a library, get the people in place. Organisations that we spoke to came up with outlandish suggestions. We finally set-off on our own, learning from preparing catalogues to making our own software. The long gestation period in this business was also quite disheartening as we had put in our personal resources and time in setting up this venture.

Do you have a mentor who guides/ advices you on matters of the business?

My husband Santosh – he has egged me time and again and stood by me, especially when times have been bad. I still turn to him for advice on operational bottlenecks and/or strategical insights.

Have you benefitted from the use of any specific technology for your regular operations?

Social media, our software and our web site have been the technology that has brought us this far.

What strategy do you follow for Customer Satisfaction & Expansion?

The basics – Plain content and child-centric policies are our key. This has given us the initial momentum and we plan to harness it as we move ahead

What, according to you, are the top 3 skills needed to be a successful entrepreneur? o Passion o Hard work o Perseverance.

Find justMonkeying at:www.justmonkeying.com

Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.

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