Every company wants to take its growth to the next level and while technology and investments are key factors, the growth of any business is dependent on its employees. MindTickle recognises this and allows companies to turn every day employees into top performers by making learning a source of each individual’s competitive advantage.
Founded in 2012 by Krishna Depura, Mohit Garg, Deepak Diwakar and NishantMungali,MindTickle innovated leaning to ensure that participants are engaged by transforming learning into a social and gamified experience. We chat with the founders. An Excerpt from the Interview:
• What made you start your venture?
MindTickle happened as a natural step in the journey of the four friends who were pursuing their dreams. In 2006, we came together and had our first dabble in gamification. We started a group called ‘TeraMeraIdea’ which brought together people to take part in interesting activities via the internet. During this period, we decided to conduct activities like online treasure hunts and NGO related activities.
The treasure hunts that were entirely knowledge based saw huge success. The treasure hunts and quizzes covered various topics ranging from history, sports, music, geography, to the biggest Indian scams. We soon took the treasure hunt to Facebook in the form of quizzes, and saw huge traffic being generated. When we discovered that corporate learning and information decimation were fragmented, we went ahead with plan MindTickle.
Thus MindTickle was born in early 2012. MindTickle initially focused only on employee engagement in different companies. When we realized that the need around employee learning had not been fulfilled, we decided to shift focus to learning as well. MindTickle solves problems in three niche fields 1. New Hire Onboarding 2. Sales Enablement 3. Product Training
• What has been the key to your business’s success?
The three strategic pillars of MindTickle are: 1. Adoption 2. User Experience 3. Exceptional Customer Service. Everything that we do at MindTickle is built on these foundations.
• What are the major challenges in your line of business and how did/do you overcome them?
Learning in an organization is looked upon as a central function. The most prevalent solution used by companies is Learning Management Systems (LMS). But in practice each function has its own challenges when it comes to learning, and a centralized LMS isn’t the right fit for many of these challenges.
MindTickle is solving this challenge by reaching out to individual stakeholders of business functions and showing them the value that MindTickle can create in solving their business needs.
• Do you have a mentor who guides/advices you on matters of the business?
MindTickle is a knowledge company which helps organizations spread the knowledge of best employees to new hires. We believe in the same philosophy i.e. there are people who can help MindTickle grow by sharing their advice. We have a set of mentors who help us strategy in Sales, Customer Focus as well as scaling up MindTickle.
• Have you benefitted from the use of any specific technology for your regular operations?
MindTickle believes in use of Technology for solving its challenges. HubSpot is used for Inbound Marketing, Salesforce for Pipeline Management, Asana for Team collaboration, 99tests.com for QA testing and various other tools for solving challenges in marketing, operations and Technology.
• What strategy do you follow for Customer Satisfaction & Expansion?
MindTickle uses a combination of Inbound and Outbound strategies. Inbound Marketing includes Targeted content creation and distribution, Social Media strategy where MindTickle engages with customers, prospects and thought leaders.
MindTickle has been able to attract customers from 20+ countries through their inbound strategy. MindTickles outbound strategy is executed by its salespeople. With teams in India and US, MindTickle does customer development through active participation in conferences and various other offline events. MindTickle’s Sales Managers also engages with prospects on LinkedIn and Twitter.
• What, according to you, are the top 3 skills needed to be a successful entrepreneur? Resilience, Self Belief and Ability to listen to people. Visit their Website: http://www.mindtickle.com/ Like them on Facebook: MindTickle