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2016-01-04 00:00:00QuickBooks Business of the WeekEnglishCapture data, integrate & orchestrate employee data and run automated campaigns for onboarding, role transitions, global mobility and... : Onboarding Automation, Leverage %%sep%% %%sitename%%

Featuring Tydy

3 min read

Mobile has become the primary device for organization and communication both globally and in India. With the advent of Mobile, we are able to digitize and streamline the process to make them more effective and efficient.

Tydy co-founded by Kiran Menon and Nikhil Gurjer, is a mobile onboarding and engagement platform that automates human resources management on its mobile first interface. With Gaurabh Mathure, their Chief Product Officer, they aim to give employers a seamless experience to engage employees. We chat with the founders about the venture.

An excerpt from the interview:

  • What made you start your venture?

Tydy is a culmination of all the experience we have working in the corporate world. We realized there were two things that were changing businesses globally –

(1) The need to engage employees more and give them an experience at the workplace

(2) The need for automation in the HR world

And when you combine that with the growth of usage of mobile devices – there is a real pain point that needed to be solved. This is where tydy comes in and gives businesses a platform to onboarding and engage employees through a paperless, automated and beautiful experience.

Whether it’s creating and sharing training, product and organizational content or creating a feedback system that has higher rates of engagement – tydy gives businesses all the tools.

  • What has been the key to your business’s success?

We have had to have extreme perseverance. The B2B or enterprise software business is not in the limelight like an e-commerce startup or other such B2C startups have been off late. Therefore, we have had to work hard to close deals and most importantly get our names out there in the market.

However, the most important ingredient thus far has been our ability to be super agile and build a product in a very short time. In fact, our release cycles are really short and we make sure we churn out updates very quickly. This has been important in winning early customers – showing them that we care about what every customer says to us.

  • What are the major challenges in your line of business and how did/do you overcome them?

Getting the word out and letting HR folk around the world know that a product like tydy exists has been the biggest challenge. We are currently focused on building out our sales and marketing teams and that will hopefully help – but in today’s world – there is a lot of noise and you need to be able to rise above it.

  • Do you have a mentor who guides/advices you on matters of the business?

We have a couple of advisors who we keep reaching out to for expert advice. Our advisors are in the HR realm and therefore can give us a lot of process-based understanding and guidance. This is critical for us to build a product that withstands the test of time.

  • Have you benefited from the use of any specific technology for your regular operations?

We are a small technology startup team. We first think of all the tools and products that will help the development process and only then do we think of the tools and products that actually help run the business and the operations.

I am still in the process of understanding the effective use of payroll, expense management and other such tools available – that can make life 10x easier 🙂

  • What strategy do you follow for Customer Satisfaction and Expansion?

At tydy, we are very focused on listening to everything every customer tells us. In fact, we are also very focused on hearing everything that a prospective customer has to tell us. This gives us a lot of insight into building a product that actually addresses pain points.

We make sure we respond to queries within 48 hours of having received it. We also make sure that new customers are given a point of contact to reach out to – even for the smallest of queries. This personal touch has really helped cement our customer satisfaction.

  • What, according to you, are the top 3 skills needed to be a successful entrepreneur?
  1. Perseverance
  2. Passion
  3. The ability to deal with rejection

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Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.

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