A Facebook Page is very easy to set up. With a few clicks, you have a powerful social media site on which to share information about your business with potentially thousands of people in your target market. One of the most effective elements on your Page, and any website for that matter, is a call-to-action button. In simple terms, a call-to-action is a nudge to get a potential customer to take an action. Television ads ask people to call; social media websites ask people to click.
Facebook call-to-action buttons are designed to turn your Page visitors into sales leads. For example, if you run an e-commerce website and use Facebook to share photos of your merchandise, you might add the call-to-action button Shop Now to your Page. You activate the button by adding the link in Facebook to the website you want people to visit. Other call-to-action buttons you can use to increase sales leads include:
- Contact Us
- Book Now
- Play Game
- Sign Up
- Watch Video
- Use App
You can change the call-to-action button on your Page depending on what you’d like your Page visitors to do. Say you run a day spa. Sometimes your call to action might be Book Now, and other times it might be Contact Us. For a free newsletter, your call to action might be Sign Up.
In business, sometimes asking is all it takes to make a sale. A call-to-action button is an overt and virtual way to ask for business, and it works.