2018-06-04 02:50:30 Social Media English Discover the power of the call-to-action button. Buttons like Shop Now, Play Game, and Watch Video on your Facebook Page invite your Page... https://d3hrajprm8dqcv.cloudfront.net/wp-content/uploads/2018/06/04024928/small-business-owners-review-company-facebook-page.jpg Social Media Marketing Just Launched a Facebook Page? Don’t Forget to Add a Call-to-Action Button

Just Launched a Facebook Page? Don’t Forget to Add a Call-to-Action Button

1 min read

A Facebook Page is very easy to set up. With a few clicks, you have a powerful social media site on which to share information about your business with potentially thousands of people in your target market. One of the most effective elements on your Page, and any website for that matter, is a call-to-action button. In simple terms, a call-to-action is a nudge to get a potential customer to take an action. Television ads ask people to call; social media websites ask people to click.

Facebook call-to-action buttons are designed to turn your Page visitors into sales leads. For example, if you run an e-commerce website and use Facebook to share photos of your merchandise, you might add the call-to-action button Shop Now to your Page. You activate the button by adding the link in Facebook to the website you want people to visit. Other call-to-action buttons you can use to increase sales leads include:

  • Contact Us
  • Book Now
  • Play Game
  • Sign Up
  • Watch Video
  • Use App

You can change the call-to-action button on your Page depending on what you’d like your Page visitors to do. Say you run a day spa. Sometimes your call to action might be Book Now, and other times it might be Contact Us. For a free newsletter, your call to action might be Sign Up.

In business, sometimes asking is all it takes to make a sale. A call-to-action button is an overt and virtual way to ask for business, and it works.

Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.

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