Networking on LinkedIn is slightly different than it is with more public-oriented social media sites, such as Facebook or Twitter. To connect with other professionals, it’s important to come up with creative ideas to get their attention, and making SlideShare presentations is a good way to do that.
SlideShare presentations allow you to share information with others in a visually appealing way. So instead of writing a long blog post, you highlight specific points by arranging them in a slideshow that includes eye-catching images. When you create a SlideShow presentation on LinkedIn, it’s visible by the public. This means that all LinkedIn users can view it. But people who aren’t registered with LinkedIn can also view SlideShare presentations, and they are indexed by Google. So creating one is a great way to attract new customers.
Also, you can embed a lead capture form into your SlideShare presentation to capture contact information from potential clients. With this feature, you can basically use your presentation to gather important leads for your company.
Before you create your SlideShare presentation, you should determine your goal. Do you want to create a more technical presentation or are you creating a persuasive presentation? Once you have a goal in mind, you should outline your presentation. This helps you relay the information needed in a way that’s entertaining and helpful to your audience. Ideally, you want to keep your SlideShare presentation short and to the point. Also, it’s a good idea to limit the amount of information you share because if you cramp too much info into your presentation, your audience is less likely to remember it.
SlideShare presentations are ideal for business owners looking to gather B2B leads. With a little creativity and some helpful information, it’s easy to create a presentation that continually gathers leads for your business.