Every Entrepreneur has different levels of skills when it comes to technology but one facet they can’t choose to ignore is the need to make their website Search Engine Optimised ( SEO). While this field changes rapidly and there is a constant flux of new technology, most startups think it is prudent to consult an Agency to assist them with this task.
But before meeting with the agency, it is essential that you as the Small Business Owner are aware of certain terminology in order to be able to understand what the agency is offering. In this post we explore the 10 SEO terms you must familiarize yourself with before meeting with an agency:
1. Anchor Text The Anchor Text is the Visible Text that is hyperlinked. E.g. In the following sentence Read How to improve SEO on your business website- the words “Improve SEO” are the Anchor Text. Search Engines use this text to determine the material and information in the link provided. It is important that your anchor text gives search engines the relevant information about the link and that they are intrinsically linked in Content.
2. Link Building Link Building refers to the steps taken to increase the number and quality of inbound links to a page. This is a crucial process undertaken by any agency offering SEO services. Link building will ensure that the content on your site gains more visibility and that people looking for your service are able to find it with ease.
3. Long Tailed Keywords You may be familiar with the use of keywords that can draw attention to your site. As SEO has evolved, may practitioners prefer long-tailed keywords to yield more productive results. They are more detailed, specific and as the name suggests longer. They will aid in helping direct more pertinent queries to your website.
4. Page Title When a search engine looks for your website, it will display each page with a separate page title. Therefore it is of utmost importance that every page of your website has a unique page title.
While this might go against your brand’s way of thinking, unless you are a huge, well known brand it is better to have your product or service that you offer in your page title rather than your company name. Your Page title should include the keywords that will yield higher serach results for your page.
5. Meta Description You may have noticed when you search on the web, under the title is a description of the website. This is the meta description. This description often decides if the user thinks the result is relevant and click on the title for more information. Ensure that your meta description is a clear concise summary of the services that you offer.
6. HTML Indexed Pages Increasingly HTML5 is being used to create websites. This allows your website to be coded with certain keywords that will increase its searchability. HTML Indexes allow you to merge your pages with search engines through the assistance of programs like Webmaster & Robots.txt.
7. Page Rank As the name suggests, Page Rank is a way to measure a website’s importance. According to some SEO enablers, Page Rank is determined by the number of links leading to a website and is therefore intrinsically related to link building.
8. RSS Feed RSS stands for Rich Site Summary. It allows people to follow the content of your site more easily- get update information, new blog posts, headline and news articles from your site. Certain search engines allow you to submit your RSS feed to be indexed for searches. It also allows user who enjoy your content to subscribe to receive updates.
9. SiteMap A site map allows search engines to gain an understanding of the different pages on your website. You can also use them to provide information about the different data on your site like images, video, mobile specificity and more.
10. Crawler Every search engine has its own crawler. Crawlers are an application that fetches data from different websites. The crawlers used by different search engines differ as some prefer different crawler for different types of content while others use a uniform crawler for all content.