Startups are known for their innovation in bringing in new technology to simplify and revolutionize their chosen vertical. Often they are product-based, and one of the major challenges is figuring out how to familiarize users with their technology products.
This is because new technologies tend to be slightly more complex and innovative, and might take longer to get used to. Initially, if users do not have clarity on the features of a new form of technology, they might get overwhelmed or confused, which might further lead to the influx of a lot of emails, calls for support and it can lead to frustration.
However, if you handle the transition or introduction in a systematic manner, you can easily win over your users or customers.
We recognize the importance of getting user feedback on new technology products, so here are 5 ways you can familiarize users with your startup’s new technology:
1. Ideas and solutions: Before you introduce the new technology, make sure you talk a lot about the commonly faced issues that it might resolve, and also bring in the ways in which it would solve these issues. The best way to do this is to give publicity to the core ideas that led to the introduction of this new technology.
2. Emphasize how it benefits users: Users are more likely to use a new kind of technology if they clearly understand how it will benefit them. One way to ensure this is to clearly identify the users’ needs, and bring out the benefits your product will bring them compared to what they currently use.
3. Demos and tutorials: Demos or live demos can be very useful for users so that they can clearly see not only the product features but can also understand how to navigate through the user interface and get familiar with all the tools it has. A well-designed user demo can make all the difference and easily help the user transition to a new way of working with your technology.
4. Collaborative planning: One way to prepare users for a technological change is to strategically plan and set processes in place that would train them to understand it, and then gradually and smoothly transition to it. Consulting them about what works and what doesn’t also helps, and involving them in the whole process ensures that they are more comfortable with the change.
5. User-friendly features: Ensure that the features are user-friendly, which can usually be achieved with a clean, simple interface. This will not only make it easier for our users to navigate, use and understand the technology you’ve created, and will minimize confusion. In addition, it will help them get used to the interface a lot faster.
In order to familiarize user’s with your startup’s new technology, you must also observe patterns in the way users use, respond and work with the existing technology, so that you can point out specific examples for how your product can improve their overall experience.
Troubleshooting is also important in ironing out any issues or bugs, so getting feedback from users or allowing for a beta test phase would greatly increase the chances of your technology product being accepted. This must involve a collaborative effort on the part of all those involved, to address individual and common concerns as a whole.
Finally, your efforts to familiarize users with your startup’s new technology must involve a step-by-step approach. This will make more users embrace it, and build on a better foundation for popularizing the product in the market as well.