Over the last couple of months Google has announced a slew of updates, curiously named Panda and Penguin, which has changed its search algorithm significantly. And, by its own admission, these updates will affect not only English-language searches, but also regional languages. The impact, needless to say, is therefore massive. In the following paragraphs, we try to analyse how these changes will impact small businesses in India.
Panda Vs Penguin: But first let us understand the difference between Google’s Panda and Penguin updates – Panda updates target low quality webpages. On the other hand, Penguin updates target webpages that are spam.
What Are The Latest Panda & Penguin Updates:
• Panda: Google said, “This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on”
• Penguin: Regarding Penguin 2.0 Google said “Important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines.”
How Will Google’s Panda Affect Your SEO Strategy?
• No more ‘thin content’. This means that if so far you have been relying on a strategy to push content that is rich in keywords but low on quality, you will have to stop that. For, after the Panda updates, Google will penalise such websites or blogs.
• Don’t use the same article/blog/content in various sites as that too will be penalised.
• Panda also seeks to stop scrappers, sites that publish other company’s/brand’s content. This way, the original author/owner of the content will not suffer.
How Will Google’s Penguin Affect Your SEO Strategy?
• No more black hat SEO tactics. This means no more keyword stuffing (over-use of keywords in a para/article to be SEO-friendly).
• Further, no keyword stuffing in inbound and outbound links.
• Also, stop using advertorials that were sold and not earned. From now on, work towards earning links organically.
Build an author rank in order to get better ranking and gain more exposure. Time then to take a hard re-look at your SEO strategy, including your content strategy. For Google is watching and is making it increasingly difficult for spammers and ‘quick-buck’ seekers in the SEO world. Did you find this article helpful? Do write to us about it.