Users and consumers no longer experience the internet as passive recipients of the information. When looking for information about products and services online users prefer websites that are interactive, one where they can comment, express their opinions and lets them participate in a dialogue with the business. Here are a couple of reasons you should design an interactive website:
• It helps engage your customer
• It creates an impression that your business cares about what they have to say
• People are more likely to return to interactive websites
• You can use their inputs to market user-generated content Here are 5 ways you can make an interactive website for your small business:
1. Create a Poll or Survey
You can explore the option of a weekly survey related to customer pain points as well as new products on your website. Surveys are a great way to gauge public opinion before introducing or modifying a service you offer. A poll will also allow you to find out what matters most to your consumer and you can then include these learnings in the way you conduct business.
2. Add a Blog
A blog will allow you to explore ideas, provide new information on your services and explore the larger implications of your products in your customer’s lives. A blog also allows you to cover generic often searched for topics that will guide more traffic to your website and create product manuals. It is also essential that you allow users to comment and talk to you through your blog.
You could also ask returning customers to guest blog sharing why they love your company with others. It is also important that your blog is kept update and you do not let it fall by the wayside when your business takes off. Try to add a post at least once a week.
3. Social Plugins
Now days when users find something that they enjoy or like, they are your best marketers sharing their preferences and experiences on social media. Ensure that your website has the proper pluggins in working order that includes Facebook, Twitter and Pinterest. Also ensure that the configuration of the RSS feeds of your website is simple to understand so that users can follow you more easily.
As your website is the online representation of your business, ensure that along with images of excellent quality and write-ups that talk about the products that you allow users to add their reviews. Reviews have become increasingly important as they have been found to seed other purchases. Monitor these reviews carefully to make sure you highlight the good ones and find out what went wrong for those who give negative reviews. It is also a great place to deal with and solve customer grievances.
5. Live Chat
As a Small Business Owner, you may think it is difficult to set up and monitor a live chat service, but it can easily be integrated into your small business email. This allows your customer representative to carry out their regular tasks, and respond as and when there is a query. Live Chat is a helpful tool that can guide a customer to a purchase by addressing any doubts they have immediately. Implement these simple, easy to administer interfaces into your website and you will see a marked increase in web traffic and engagement.