2015-06-30 00:00:00 Technology English https://d3hrajprm8dqcv.cloudfront.net/wp-content/uploads/2017/05/08194941/shutterstock_160559990.jpg Making Your Startup Mobile Friendly

Making Your Startup Mobile Friendly

3 min read

Mobile is now the first screen and for your business to grow you need to make your startup mobile friendly. This will help you engage with your loyal customers and build your business on the ever-growing mobile user base that can help create prospective customers. Here are steps that your company can leverage to become a mobile friendly business: Think Mobile when being Social: Add social media posts and buttons when you are developing mobile sites. This enables your customers and site visitors to view your social media interactions and information that you update on Facebook and Twitter. You can do this by adding a Facebook and Twitter widgets to your page. Ensure that your posts are short and allow your customers to enjoy them on mobile devices. Create a Mobile Friendly Website: Ensure that you create a mobile site that is optimised across all devices. Responsive websites lower bounce rates and increase conversion rates. Use smaller images to enable your site to load faster on mobile connections. Use large icons and create plenty of white space when developing you Small Business’s mobile site, so it is easier to click on a smart phone. Periodically check if the site is easy to navigate on computers, smart phones and tablets. Optimise your Email: Keep your email marketing clean and simple, do not add too many embedded images and be word conscious. If you are using a pre-designed template ensure that it is fits the screen size. Shorten long paragraphs and do not add to many links. Your readers may get distracted if you do not get straight to the point. Use calls to action and leave plenty of white space around the buttons. Improve visibility with Google Listings: If you need to get your company noticed, you need to add your business to Google Listings. This improves your business’s visibility on search engines, allows customers to find your business and interact with you directly. Build a customer base with Coupons: With coupons you can create a loyalty program with your customers and build a larger customer base with those attracted to your coupons. Create deals based on a new product, seasonal, upcoming, and create definite amounts that they can value. With coupons, businesses see 3-4X improvement in conversion rates and thus improve the loyalty and retention rates. Advance your business with Mobile Tagging: You can create commercial tagging where customers can get direct downloads of a product or product information by scanning QR codes. This will help you create more engagements with customers through mobile web sites. QR codes are placed in print advertisements, billboards and on blank surfaces like walls or the side of vans. Once scanned by a mobile device, the item, link or mobile site will open. The customer can review the all the information once opened and respond to it. Engage with apps: Apps help your customers and target audience spend more time with your business on their smart phone. As clientele search for apps, having a business app can help you build relationships with your customer and drive sales. Unlike mobile sites, apps contain more diversified portfolios of the business and your customers can create unique profiles when they connect on the app. Your business’s visibility improves and that in turn improves credibility as you provide up-to-date information to your target audience. By optimising your business to be mobile friendly, your business will receive more hits. It improves customer engagement such as product reviews, surveys, mailing list and coupon alerts. Your business will gain in sales because now your customers and your prospects can order through mobile. Hence, by making your business be mobile friendly, you can leverage the limitless potential of mobile users and be the first one to reach out to them.

Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.

Related Articles

Share estimates and invoices with your customers on WhatsApp

With more than 200 million monthly active users in India*, WhatsApp is…

Read more

8 reasons why QuickBooks is ahead in the accounting game

There’s no doubt about it, Excel spreadsheets have been an integral part…

Read more

Changes in GST rules introduced by GST council on 6th October

The Goods and Services Tax (GST) in India evokes mixed responses amongst…

Read more