While the foremost professional networking site has a trove of features for small businesses, many entrepreneurs struggle when it comes to effectively using LinkedIn to their advantage. Here are effective search and social media optimization tips for LinkedIn. LinkedIn, the popular professional networking site, currently has a total membership of over 200 million professionals and is still rapidly growing.
Time and time again, researches quote small businesses saying they prefer LinkedIn to most other social media sites, including Twitter! According to Wall Street Journal’s recent survey, over 40 per cent of the respondents stated that LinkedIn is the most useful social media site for their small business.
It is the preferred site for developing professional connections and is widely accepted by small and large enterprises as a means to network and share updates. Many small businesses use the site to find leads, grow their businesses globally and to find the right vendors. Entrepreneurs engage on the site to promote their products and services, acquire feedback from customers, advertise their company campaigns and track potential visitors and to get expert insights.
Job postings, event promotion, sharing presentations and even professional blogging – LinkedIn keeps upping its game when it comes to professional networking! However, in spite of LinkedIn’s several features, entrepreneurs stumble to make the most of a site that can drastically increase their perceptibility. Following are some ways that a small business can leverage LinkedIn to increase their firm’s visibility:
Complete your profile
For any entrepreneur, one simple way to augment visibility is to complete all profiling details. An incomplete profile will appear lower in searches. Your LinkedIn page is almost like a mini website and gives information about your business. Following are essential pointers to complete a LinkedIn page: . Upload a professional banner image . Have a strong headline which would attract attention . Put in links to your business’ other social media platforms such as Pinterest and Twitter While these may seem like relatively minor details, these details help shape your business’ online identity.
Use keywords within your business description section
The summary or business profile section is where you have the most flexibility to expand upon who you are, who you serve and how you help your clients. The right and qualitative keywords will speak volumes about your business venture.
Product or service recommendations
Make sure you receive customer testimonials about your business’ products or services, because LinkedIn’s business pages have a product tab that lets your prominently feature recommendations. This will help in increasing your firm’s image and visibility.
Join and participate in groups
Participating in group interactions ensures quality visibility of your profile as well as your enterprises. Entrepreneurs can expand their business outreach, enhance communication levels and develop connections. Groups serve as a great approach to create your own community. Joining groups is a great way to increase visibility and to get valuable insights from your target audience or industry professionals.
Urelevant statuses at the right time
For a professional networking site, the focus of entrepreneurs should be to increase visibility during business hours. Any information that is updated should be relevant to the time, social surrounding and should be aimed to target the right audience.
Use your existing network
The most elementary and basic way to create a strong presence on LinkedIn is to make the most of your existing contacts as in individual for your business. Leveraging these contacts helps provide a smooth networking experience and promote your small business visibility.