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2014-11-04 00:00:00TechnologyEnglishWebsite Features that Drive Customers Away Features that Drive Customers Away

Website Features that Drive Customers Away

2 min read

A company today is known by its business website, as that is the first place a prospective customer or employee look before deciding to do business with the company. Therefore, companies need to realize that their website should reflect the business, look professional and be user-friendly to minimize the bounce rate.

Customers today tend to have a very short attention span as well, so a business website needs to convey as much information as possible in a concise and appealing manner. Here’s a look at the website features that you absolutely must not have:

1. Too much text:

Your website should not have volumes of text – users typically will not spend more than five to ten minutes to understand your business, and so putting up too much content may intimidate users or make them lose interest.

A good way to avoid this is to put up content that is concise, or create an interactive infographic or video to explain your business. This will not only be more interesting to customers, but will make them more interested in your business.

2. Outdated design:

Ensure that your website design is current; having an outdated design will hurt your credibility. In addition, if the design is cluttered, the fonts are not legible or if the images and text are not organized properly, it will distract the user and will not be appealing.

Good design does not need to be overly complicated; an alluring design that is simple and easy to navigate will be well-received.

3. Boring or complicated content:

The content on your website should be a mix of company information and information that is valuable to the end user as well. This includes the blogs, case studies and promotional offers etc

4. Lack of an SEO optimizing strategy:

Having a well-designed website with great content will be of no use unless your company has a solid SEO strategy in place. SEO optimization will ensure that your website has visibility in search results, leading to a better traffic volume as well. It will also most importantly make your company more easily discoverable by your prospective audience.

This can, in the long run, increase the likelihood of converting into leads.

5. Constant pop-ups: Pop up ads, offers or information are considered annoying by most consumers, and having features on your website that pop up while the user is already browsing one of your website’s pages will only alienate or irritate your end user.

Pop-up ads are intrusive, and distracting, and make it more likely that your end user will leave the website.

6. Hard-to-find contact information:

Your website should make it possible for any user to easily contact you. Sometimes, business websites do not have proper navigation that lets users figure out how to call or email them, and this can become very frustrating for a user.

Have a clear tab on your homepage indicating a contact page, and mention all the channels where a customer can contact your company including your social media pages.

Your company website is a reflection of your brand, and therefore it needs to be current, user-friendly and professional to generate a positive image of the company and its services. The above will help you understand whether your current website requires any changes and will enable you to give your audience a much better overall experience.

Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.

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