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Community Manager

5 Tips to Help Your Business Prepare for Holiday Sales

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With Black Friday, Small Business Saturday, and Cyber Monday happening, November is an exciting month for business owners and shoppers alike. Providing shoppers with a positive experience during these critical days can set a small business up with repeat customers throughout the year. Make sure your business is ready for the weekend of deals by following these top five preparation tips.

Get Active on Social Media

As the holidays approach, utilize the countdown feature on Instagram to keep the excitement building. 

Use #SmallBusinessSaturday on your social posts promoting your deals, and clue your followers in on how you’re preparing for Small Business Saturday. 

You can even incentivize customers by offering special deals to those who post and tag your business.

Register for Small Business Saturday

Be sure to register your business with Small Business Saturday to secure a listing in the Shop Small Map. Registering also grants you access to free Small Business Saturday digital and print assets, as well as discounts on business services.

Maximize your efforts through collaboration.

Partner up with other small businesses for combined promotions and hosted events. By collaborating with nearby shops, you can leverage your network and create additional activities, discounts, and marketing opportunities.

Make discount shopping even more fun.

Whether your deals are online or in-store, you can increase the fun by treating your customers to a treasure hunt along the way. Hide items throughout your store, add them to your website and provide your shoppers with a list of what to find. The number of items they successfully locate decides the discount percentage applied to their order at the end of their shopping spree.

Keep your website running smoothly.

Due to the influx of traffic seen on Cyber Monday, your website will be working overtime. Avoid impatient customers and abandoned shopping carts by ensuring that your site is fully optimized. 

Since more than half of Cyber Monday shoppers will be making their purchases from a mobile device, you’ll want to be sure to optimize your website for mobile viewing as well.

Let us know what steps you took to get ready for the largest shopping weekend of the year. 

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