Get real insights from real small business right here in this great QuickBooks OWN IT. Every day series about people, just like you, who are out there working for themselves. This time...prepare to feel hungry. Meet the baker-owner of Alexandra's Macarons -- and her trusty mobile-business Volkswagen, Gertrude.
How did you discover the passion behind your business?
Alexandra discovered her love of baking at an early age. Her food-centric upbringing made opening up Alexandra’s Macarons seem inevitable.
What are the pros and cons of a mobile business?
Alexandra’s Macarons is always on the move. Alexandra’s bus, “Gertrude,” acts as a great way to attract customers when she can find the right place to post up and sell.
How do you attract new wholesalers and customers?
Alexandra’s uniquely textured macarons, paired with her wide variety of flavors, makes sampling the best way to get new customers on board.
How do you expand your offerings?
Alexandra is constantly creating new flavors for her macarons that keep customers coming back.
How do you use social media to promote your business?
Social media is the best way to get Alexandra’s Macarons’ name out there. Instagram and Twitter keep people updated on new flavors and her location.
Do you have a mobile business? Are you in the food and beverage industry? Is so, tell us! What pieces of Alexandra's story resonate with you?