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@AudreyPratt it's much more than just making our customer feel like they are our priority. They actually have to be our #1 priority. The great news is, that it is neither difficult, time-consuming nor expensive to focus our efforts on existing customers. Especially if you're a sole proprietor. In the last few months, I've begun to train the people that work on my crew to put my customers first. So far it's been a rousing success. 

 

But we also can't ignore the other 3 vital aspects that Mr. Schulze drove home in order to be excellent companies.