@LeslieBarber - Gosh, yes, the naming part has been difficult. What I didn't realize is that every name under the sun has been trademarked, and it's also important to make sure your name has a good chance of coming up in search results first even if you do get the name! After trying to trademark on my own, I am now going with a lawyer. I found a really inexpensive but reputable company called LawTrades and it's been a relief to not have to do it again on my own.
Regarding the social media - I've sort of gotten into a rhythm with things now between Facebook and Instagram. Since these are the two places I want to sell on once my product is manufactured, I feel like I need to continue to hone my messaging and branding there. I have been reticent to expand to other social media outlets, but I just jumped onto YouTube and am surprised by how much I love it. I have a background in acting, so it has been fun to create videos and share tips. So as much as it has all been a lot of work, the experience is also helping me to define what it is I'm trying to create.