I noticed EasyStart now is $20.
Hi there peterb1,
I know how important every dollar is to a small business. It's our goal to help save you time and money by providing a top-tier accounting program to fit all your business needs. I'll help explain the reasoning behind the recent price increase.
We are constantly finding new ways to make sure that QuickBooks meets you and your client’s needs. Price increases help us reinvest to improve the features you already have and introduce new tools that let you do more in less time. In addition, you can now connect more than 650 apps to QuickBooks, so you have more ways to increase its capabilities. Find more information about our QuickBooks apps at apps.com.
Some of the newest features in QuickBooks Online are:
Intuit didn't make this decision lightly, and your feedback is always appreciated. I'm going to pass this on to the right people.
For more information about the price increase, please take a look at this helpful article: QuickBooks Online Price Increase for Canada - August 2019.
If you have any other questions, please don't hesitate to reach back out to me here.