The Institute of Chartered Accountants of India (ICAI) restricts Chartered Accountants to use logos and advertise in the competitive market.
This limits the scope for acquiring clients for Chartered Accountants and hence grow their consulting business. They have to depend mainly on references and contacts to promote their services.
So, let’s understand the Code of Ethics for Accountants with regards to Advertising their services in India. Following this, we will discuss the strategies that can be adopted by accountants in India pertaining to marketing for accountants.