Let me first welcome you here in the Community, usermatt.
We're unable to automatically add pictures to your stocks in QuickBooks Online. You'll have to manually select and attach the photos to your stock. I'll guide you how:
- Go to the Sales menu.
- Select Products and services.
- Click on New.
- Choose Stock, then click to open.
- Click the picture icon to add an image.
- Once done, click on Save and close.
To learn more about importing your products and services from Excel, I suggest checking this article: Import Products and Services from Excel.
Additionally, I've added an article that will help you update the type of your items. Doing so helps categorise your items for better tracking: Change Product and Service Item Types.
Get in touch with us if you have other QuickBooks Online queries. This way, we'll be able to provide the answers you need.