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Starting a fundraiser for your business? Here's how to help yourself and others, too!



Editor’s Note: QuickBooks recently announced an initiative with GoFundMe. If you haven't already seen it, we invite you to take a look at our Small Business Relief Initiative site.. Also, if you have started a GoFundMe that you’d like to share with our community members, visit this post for more details on how to do that.


👋 there! If you’re thinking about setting up a GoFundMe campaign, or still deciding, welcome! You’re in the right place. Before you set it up, or after you’re done, you may ask....what now? Who will donate? How will I get the word out? Will I raise enough? How much time will it take to maintain?


If you’re asking questions like this, you aren’t alone. Thankfully, you’re here now, in the Quickbooks Community with other small business owners like you. Let’s talk strategy, and learn from each other.


Below I’ve shared a few tips & tricks for your GoFundMe campaign to kick us off. Let me know what you think, share your own tips, & ask the community for opinions in the comments.


💪And remember, you can do this! 💪

10 tips for building an extra awesome GoFundMe fundraiser…


Tip #1: Focus on look & feel. You believe in your business, and you work hard. Your brand, and your business matter more than anything, and we get it. Make your campaign look & feel as great as your business. It’s worth the time.


Tip #2: Pick a catchy title. The title of your fundraiser will display on social media when your campaign is shared by you, or anyone else. Your title should apply to your business, and be impactful. Not sure about the title you’re using? Share your thoughts in the comments below and let our Community help!


Tip #3: Image quality matters. Choose the images you want to use for your campaign to brand the page. It’s generally a good idea to choose high quality images. Not sure if the images you’ve chosen will work? Share your images or ideas in the comments for community feedback, or let us know what’s working for you.


Tip #4: Make at least one fundraising video. GoFundMe enables you to post a video, a powerful tool to help you raise funds. Use whatever tools you have, a cell phone will do just fine. Already done? Share what you’re working on below to help others brainstorm!


Tip #5: Post regular updates to your fundraiser. You can update your page as often as you like. You can update the video, too! Tell your donors how you’re doing, remind them to share your fundraiser with their own friends, or both. Want feedback on your updates? Already built a schedule for your updates? Tell us about it!


Tip #6: Don’t forget the Gratitude, gratitude, gratitude. Don’t forget to thank your donors. You can update your page with shout-outs. You can also post an updated video with weekly or daily shout outs. For more ways to thank donors & get attention for your campaign, check out the social media tips below. Already have a plan to thank your doors? The comments below are your chance!


Tip #7: Social Media matters. Your friends, family, and most loyal customers are likely your first donors, but it may not be enough. That’s ok, social media may be the secret sauce to help push your fundraiser forward.


Tip #8: Do some #Hashtag Research & Hashtag Marketing is worth the effort. Hashtags can be a powerful tool, drawing attention to your campaign from people who are already happy customers, or or folks who want to help. Hashtags can help with social platform SEO, enabling people searching for a business like yours to find you.

  • Find Hashtags related to your business
  • Find Hashtags other businesses are using 
  • Don’t be afraid to use common hashtags; you don’t have to invent your own. If it’s a brand new hashtag, it may not draw in other people. Hashtags already in use are already working hard for you. All you need to do is find them and use them.
  • Avoid using hashtags just for the sake of using them. Be as strategic as you can. Just because you decide to use one doesn’t mean you have to use it forever. Figure out what works.

Not sure about hashtags? Or, have you had success playing with them? What are your favorite hashtags? Add your questions or thoughts in the comments below.


Tip #9: 🙏 Say thank you to your donors on social media: Tag them! You can also re-share their posts to return the favor. Your donors can be your partners, too.


Tip #10: 👫Become part of the Small Business community & help each other. Use your social channels to share fundraisers from other small businesses connected to your community, your business, or any business you may like. Be sure to tag them in your shares. Re-share each other, encourage each other. #WeAreAllinThisTogether 


Bonus Tip: Don’t forget to check out these resources:


Do you feel confident about your fundraising strategy?

👉 Let’s talk about it!. Share your experience or questions in the comments below. We are so excited to hear from you!

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