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Building Together: Webgility Wants to Ease the Pain of E-commerce

QuickBooks is a powerful platform for managing your business. But that’s just half the story. By connecting 3rd party apps from the QuickBooks App Store, customers can create a “just-right" solution for their unique small-business needs. This allows QuickBooks to offer the most comprehensive financial platform solely dedicated to small businesses.


We wanted to know: who are these awesome app developers? What can they tell us about the “big picture” of running a business? In this series, "Building Togther," we’ll meet the developers creating solutions for QuickBooks customers and learn about the specific industries they focus on.



We first connected with Webgility at QuickBooks Connect San Jose 2017. We’d been impressed with Account Executive Dustin Thede’s (@DustinT) thoughtful conversations about e-commerce in the community. So we were excited to meet with founder and CEO of Webgility, Parag Mamnani, to talk about the company’s vision and the challenges small businesses face in the saturated e-commerce space.


webgility founder.jpg

Webgility founder, Parag Mamnani



What do you think are the biggest barriers for small businesses entering the e-commerce space against giants like Amazon?


Where do we begin? SMBs have no visibility into their margins on Amazon. Amazon Settlement Reports are delivered every 14 days. This requires the seller to create a separate clearing account for sales that come in while they wait for the actuals from Amazon. Reconciliation is the key to profitability, but Amazon’s delayed settlement system keeps sellers in the dark around fees and expenses for two weeks!

Furthermore, e-commerce returns/refunds/fees/expenses can really mess up accounting if not handled correctly. If this process isn’t automated, reconciliation requires tons of manual data entry and analysis, which potentially introduces errors and takes hours.

Simply put, selling profitably on Amazon is difficult. In fact, many folks do it for the exposure and consider themselves lucky to break even in the end. Because Amazon sellers operate with such wire-thin margins, they must make sure those margins are fully optimized.




What is Webgility’s primary mission (elevator pitch)?


Webgility’s mission is to make selling easier for e-commerce SMBs and their accountants.




How was Webgility founded?


Webgility was founded in 2007 based on the simple goal of making it easy for sellers to post their orders in QuickBooks. Ten years later, Webgility Unify automates operations, improves workflow and reduces inefficiencies across the entire business.


We’re happy to report, it’s working — as the leading provider of e-commerce automation software, Webgility manages millions of transactions for thousands of online stores every month.




How does the software enhance customers’ experiences?


Webgility Unify software automates e-commerce sales data for accounting and shipping, syncs inventory across sales channels and allows sellers to run their e-commerce operations from one software. Our software eliminates the need for manual data entry and ensures our sellers’ data — financials, inventory and shipping — is totally accurate and timely.


This lets QuickBooks customers focus on learning from their data to gain strategic insights in real time, rather than maintaining back-end operations.



webgility in action.png


[The Webgility Unify App in action, sending Amazon transactions directly to QBO]




Is there a niche for small businesses in e-commerce?


Yes! In fact, e-commerce holds tremendous promise for niche SMBs in 2018. As the commodity market expands and prices drop, the contrasting niche industry will gain status and continue to accelerate in popularity.


The very commoditization of goods causes individuality and quality to rise in value -- there are plenty of folks who don’t want everything they own to be found on Amazon. That’s why marketplaces like Etsy are booming and custom Shopify and Magento stores are being launched every day.


The niche economy will also grow internationally as entrepreneurs become more educated, supported and empowered by the larger global e-commerce infrastructure.




Parag, what do you think is the future of e-commerce?


We feel incredibly positive about the future of e-commerce, especially for sellers and financial advisors who embrace technology by fully integrating their multichannel business and automating their data. There is so much opportunity in e-commerce based on the momentum of technology, the creativity of the free market and the tireless entrepreneurial spirit of SMBs.


Special thanks to Abbie Tuller and @DustinT for putting together these materials. Visit the Webgility website to learn more about their e-commerce solutions.



Now it’s your turn


Is your brick & mortar also in the e-commerce space? What challenges do you face? What tools and strategies do you rely on to be competitive?

Level 6

Building Together: Webgility Wants to Ease the Pain of E-commerce


Thanks for introducing  Webgility. The kind of services they sell are the kind that we are hearing a lot about in the market nowadays. 

Level 1

Building Together: Webgility Wants to Ease the Pain of E-commerce

Consider evaluating CartSpan eCommerce integration for QuickBooks Desktop versions as well as QuickBooks POS.  CartSpan does most of basic import/export grunt-work that Webgility does, but does so at a fraction of the price.  

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