Create and Save Designs in Creative Assistant

Creative Assistant uses the colors, fonts, images, and logos from your brand kit to generate stylish graphics and layouts for a variety of marketing channels. This AI-powered tool helps you deliver on-brand, professional content while saving you time.

In this article, you'll learn how to create and save your designs in Creative Assistant.

Before you start

Here are some things to know before you begin this process.

• Full access to Creative Assistant is included with the Standard plan or higher. Essentials and Free plans include limited access to Creative Assistant features. To learn more, check out our pricing page.
• This article describes how to use Creative Assistant to create and save your designs. To learn more about how Creative Assistant works, check out About Creative Assistant.
• Make sure you’re familiar with how to build your brand kit before you use Creative Assistant to create brand-specific designs.

Create designs

Creative Assistant automatically opens to the Create Designs tab. Each time you create a new design, you’ll select your marketing goal, provide text for headings and buttons, and choose images.



If you have a Mailchimp website or landing page, or have used another website URL to build your brand assets, Creative Assistant will generate designs from your brand kit. If you haven’t yet customized your brand kit, you can choose from our starter brand designs.

To create a new design in the Creative Assistant, follow these steps.

1. Click Content, then click Creative Assistant.
2. If you haven’t yet linked a website URL to your brand kit, enter the URL and click Import My Brand.
3. Click Create New Design.
4. Click the radio button that best fits your marketing goal, then click Next.
5. Add your Heading, Subheading, and Button Text, then click Next.
6. On the Choose your imagery step, add up to 4 images.
7. Click Generate Designs. Creative Assistant will instantly create designs for you based on your brand and preferences. You’ll have the option to see more designs, change your brand’s personality, and more.
8. Hover over a design you like, then click Select Style.
   
   If you don’t see a design you like, click More Designs to see other options, or click Create New Designs to start over.
9. On the Choose Channels page, use the checkboxes to refine the channels and sizes for your design applications. Click + Add Custom Size to provide your own image dimensions.
10. You can animate, edit, download, or change the file format of your design.
    
    
    • Animate
      Slide the Animate toggle to the checkmark to use an image that changes.
    • Edit
      Click the edit icon to change the heading, subheading, colors, images, logos, and buttons. Click Shuffle Layout to display more than one image. Click Save.
    • Download
      Click the download icon to export the design and use it outside of Mailchimp. This option is available if you have a Standard plan or higher.
    • File type
      Click the arrow next to the file type to select a different file format.
11. Click Save To Design Library.
12. Name your design set, then click Save.

Save designs

The Design Library tab in Creative Assistant is where your saved designs are kept and organized. You can search your designs by name, display them by last updated or alphabetically, and see each design's image size.



Click the three vertical dots on a design to replicate, edit, resize, or delete it. Accounts on a Standard plan or higher can download designs to use outside of Mailchimp.

Remove and replace backgrounds

You may have access to the background remover beta, which removes or replaces the background of an image you’ve uploaded.

To remove and replace an image background in Creative Assistant, follow these steps.

1. Click the Background Remover tab, then click Add Image.
2. Select an image from files already uploaded to Mailchimp or click Upload to add an image from your computer.
3. Click the image you want to use. Creative Assistant will remove the background of the image.
4. In the Select New Background side panel, click any tab to change the background and create a new image.
   
   
   • Stock Photos Select a stock image from Shutterstock image libraries. Use the search bar to find specific images.
   • Color Use the color picker or enter a hex code for a specific color. If you wish, change the default 100% transparency setting. The preview tile displays your choices.
   • My Files Select files already uploaded to Mailchimp or upload a new image.
5. Click Download to save the image to your computer or click Save to save the image to your files in Mailchimp.

Available design sizes

Here's a list of the available design size options.

Next steps

Now that you've created and saved your designs, use them in the marketing channels available in Mailchimp.

Create and Send a Regular Email
Create a Landing Page
Create a Customer Journey
Create Your Website in Mailchimp
Use Creative Assistant for Email